Masters of Growth #4 - How to form effective Optimization Teams

In this episode of Masters of Growth, Andre and I discussed the necessary ingredients to form effective optimization teams. We touched on the topic of people and processes, but also the difference between traditional and product organizations in terms of optimization success.

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Iridion is the conversion optimization platform enabling optimizers to learn and succeed. Iridion supports you in finding the right ideas to test, prioritize your efforts, set up and monitor experiments as well as documenting and sharing your gained insights.

André Morys is the CEO of konversionsKRAFT, a well-known optimization agency. Andre is a prolific entrepreneur, speaker, and author who’s shaping the internal optimization landscape for several years. He also co-founded the Global Optimization Group as the first international network for conversion optimization.

Tim Herbig is a product and business leader, as well as a prolific writer, podcaster, and speaker. He’s responsible for the overall sales, product, engineering and marketing efforts behind the leading conversion optimization platform Iridion.
He previously shaped digital products at XING, Gruner+Jahr, and several smaller startups where he held product leadership roles for more than seven years. Tim also regularly co-organizes the Product Tank Hamburg meetup to promote the local product management community.