7 Facebook Marketing Strategies and Tips ( Complete Guide)

Why Market on Facebook?

One could argue that there has truly never been anything like Facebook. The undeniable king of social networks took the web by storm several years ago and has since become a household name. Almost everyone has a Facebook account (and about 3/4 of all U.S. adults check it regularly). There is simply no other platform so consistently and universally used all around the globe.

For many businesses and organizations, their Facebook presence has replaced their actual website (at least in importance) because people are more likely to interact and receive updates there.

Facebook has done an excellent job of developing an environment where people stay inside the platform. Although links to the outside are easy to create, it’s now just as easy and perhaps more beneficial to keep things inside Facebook. For example, until a couple years ago, most people who wanted to share videos did so by linking to a Youtube video. Today, however, Facebook has made it both quick and easy to upload videos within the platform and has even made it the best option by allowing Facebook videos to autoplay as people are scrolling through their newsfeeds, making this option the most beneficial for people doing the sharing and the most pleasing for those doing the consuming.
To fully get the point across, here are some for statistics that’ll give you a fuller appreciation of Facebook’s size, reach, and importance. Almost 40% of the entire world’s online population is on Facebook. Of the remainder who do not use Facebook, half of them live with someone who does. There are currently almost 1.8 billion monthly active users and that’s growing by 500,000 new users per day. Almost 1.2 billion daily logins occur and 6 new profiles are created every second. More than 1,000,000 hours of video viewing time takes place on Facebook. Over 250 Billion images have been uploaded, which boils down to about 350,000,000 per day.

Establishing marketing goals is critical to the success of your Facebook marketing. Countless entrepreneurs and businesses have setup a Facebook presence, made a few posts, and then let it sit untouched for months or even years. This is usually due to a lack or absence of goals. So before you even begin establishing any sort of Facebook presence or strategy, you need to establish clear marketing goals.

Your goals should be specific, measurable, and attainable. They can be long term, short term, or a mix of both.
Probably one of the most popular goals of Facebook Marketing is to funnel your Facebook traffic back to your own web properties. After all, most businesses don’t to business “on” Facebook. You’re leveraging Facebook to obtain traffic and convert that Facebook traffic into brand-followers, leads, prospects, and customers.
In this goal category, your aim is to build a large number of followers. This usually means “likes” in the case of a business/brand page or it could mean “friends” if you’re focusing on your personal profile.
Another goal that’s less thought about might be spreading brand awareness and recognition. If you’re just starting out, there’s a good chance your brand might be in need of a jumpstart.
If you’ve already got an audience, your goal might be to make it bigger. This can be done via several social marketing methods.
A hugely beneficial goal of Facebook marketing is market research. If you’re just starting your business or going down a new path, Facebook can be an excellent place to learn more about your audience and your market.