Why Fiat Is Struggling In The United States

preview_player
Показать описание
Fiat first left the United States in 1983 amid poor sales and a reputation for unreliability. The iconic Italian automaker returned in 2010 and nearly a decade later it's facing new issues as Fiat Chrysler Automobiles says it has no plans on giving up in the United States.

Internationally, Fiat is known for cars like the Fiat 500, Fiat Uno, Fiat Palio, Fiat Punto, and the Fiat Strada. The company's automobile business dates back to 1899. According to Fiat Chrysler Automobiles' website, "Fiat is rooted in a more than century-long tradition of designing and making small cars, many of which have become icons for entire generations and accompanied Italy’s major economic and social transformations."

Founded in Turin in 1899, Fiat's small hatchbacks and roadsters are well known in its home country of Italy and other parts of Europe. Fiat's history in the United States dates back to the early 1900s. The company even built some of its earlier cars in a factory in Poughkeepsie, New York.

About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online

#CNBC
#Fiat

Why Fiat Is Struggling In The United States
Рекомендации по теме
Комментарии
Автор

The real reason they fail in America: the average American weighs more than a Fiat 500.

seybertooth
Автор

This could be a 5 second video just with a sentence:
" Americans wont fit in a Fiat. "

tencizinec
Автор

Can you do an episode of why I'm struggling in the US?

jepark
Автор

In a country where everyone drives a big car and you drive a small one, you are discriminated.

ailo
Автор

Reason: Scotty Kilmer and his 94 Celica

estebanuribe
Автор

Love my Fiat 500L and still wondering where these reliability issues are. Five years and nearly 100, 000 miles later still runs like a dream.

JDW
Автор

I've put 75k km on my fiat 500L and have only changed oil and tires. I've no complaints.

froobtoob
Автор

SUVs are dominating the US market. It feels like the 2000s all over again

dojokonojo
Автор

Replace the Fiat Logo with an Apple logo on it and ka-ching !!!!

benjamin
Автор

100% of the failure is due to the U.S being the wrong market for that tiny car. & they merged with Chrysler, who had many failed mergers already...

Mrracer
Автор

I'm 40 years old and Chrysler has been failing the whole time

williamgriffith
Автор

Ive had my 2013 Fiat 500 Abarth for over 3 years now. 50k later and still no issues. Extremely reliable. Just did the timing, tensioner and water pump. Now at 120k. Still a fun fast little car to drive.

BerttPal
Автор

SUV'S are popular now until the bubble bursts.

carlosmalave
Автор

"That legendary Fiat reliability!" ....said no one ever.

slyfoxx
Автор

With 38% of the population being obese ( fact) and another 30% being over weight (fact), 68% of the buyers pool, simply cannot fit in the 500.

sebastiantevel
Автор

I love mine. I travel everywhere and its doesn't cost much for repairs

JP-jnjo
Автор

Most Americans don't want a small eco-friendly car. They want a big, massive suv to drive to the "save the rainforest" event...

erebostd
Автор

me: *looks at Fiat 500*
me: *looks at the average American*
me: *looks at the Fiat 500 again*
hmmm....🤔🤔

neovenom
Автор

Americans want big ass SuV like fuel guzzling cars. Small economical cars won't work in the US

rohitroll
Автор

They need to lower the price and increase quality.

fredyyfredfreddy