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0:29:31

Recast Office Hours #4 - Robustness Checks

0:43:58

Recast's Marketing Measurement Coffee-Break Session #13 - Chetan Sharma

0:39:58

Recast Office Hours #3 - Backtests and Holdout Forecast Accuracy Checks

0:49:19

Recast's Marketing Measurement Coffee-Break Session #12 - Aleksander Molak

0:38:49

Recast's Marketing Measurement Coffee-Break Session #11 - John James

0:38:46

Recast Office Hours #2 - Parameter Recovery

0:04:59

Recast - How Bayesian MMM Works

0:41:44

Recast Office Hours #1 - Variables to Include in an MMM

0:27:04

Recast's Marketing Measurement Coffee-Break Session #10 - Gufeng Zhou

0:27:10

Recast's Marketing Measurement Coffee-Break Session #9 - Prof. Peter Fader

0:04:58

Modern Analytics for Marketers (#7): Dynamic Spend Deployment and Forecast Checking

0:08:09

Modern Analytics for Marketers (#6): Validating Marketing Mix Models with Lift Tests and Experiments

0:05:06

Modern Analytics for Marketers (#5): Stability & Robustness Checks for Marketing Mix Models

0:05:21

Modern Analytics for Marketers (#4): Parameter Recovery

0:07:20

Google Meridian MMM: Key Features and Limitations

0:25:11

Recast's Marketing Measurement Coffee-Break Session #7 - Krystina Rubino

0:02:37

Recast Feature Demo: Last Week's Performance Snapshot

0:04:11

Recast Feature Demo: Modeling Spikes (Holidays and Promotions)

0:02:12

Recast Feature Demo: Handling Contextual Metrics

0:04:03

Recast Feature Demo: Channel Level Deep Dives

0:04:06

Recast Feature Demo: Handling Lower Funnel Channels

0:04:38

Recast Feature Demo: How We Do Holdout Testing

0:07:26

Modern Analytics for Marketers (#3): Holdout Accuracy and Backtesting

0:24:20

Recast's Marketing Measurement Coffee-Break Session #6 - Casey Johnson