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0:00:20

Multichrome Crème Gel Liners for BOGO 50% off right now during our @UltaBeauty sale! 😉🌈

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Introducing our NEW Liquid Lite Glow Drops, just in time for music festival season! 🌟✨

0:00:13

🚨SALE ALERT!! 🚨

0:00:28

Get it before it's gone again! 💫

0:00:15

A SWEET RESTOCK!! 🍯

0:00:24

AVAILABLE NOW: So Juicy Plumping Gloss Balms & So Juicy Plumping Lip Liners 🍒😉💋✨🍓

0:00:34

New lip technology, new equipment behind-the-scenes! 👀

0:00:06

The ultimate 3-in-1 lip experience you've all been asking about is releasing this week 😉💄

0:00:10

Entering our icy, Y2K era 💿

0:00:20

Unveiling our newest So Elemental palette! 💧

0:00:16

The tides are coming in… 🌊🌊🌊

0:00:14

Get an instant flush with our easy-to-use Blush Stix

0:00:09

Duochromes perfect for festival szn 💜🎶💕

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ColourPop, but make it 💎 bejeweled 💎

0:00:19

We can't get enough of this look by @tesschung using our Chrome Liquid Shadows! 🤩✨

0:00:10

Chrome Liquid Shadows that will dance in the sunlight as you do this music festival season 🌈🎡🎶

0:00:12

SALE ENDS TODAY! 🚨

0:00:15

Watch @whitneykshepherd swipe and go with our Blush, Lite, and Bronze Stix! 🌟

0:00:21

Blush your way with our ultra-buildable cream formula of Blush Stix 💫💕

0:00:16

We're totally smitten over this look! 💕

0:00:13

Ultra love for our Ultra Glossy Lip 😍💋

0:00:10

Valentine's Day may be over, but heart blushes never go out of style 💗

0:00:10

The perfect Glitterally Obsessed for Valentine's Day 💕💕

0:00:27

Making a Galentine's Day basket for all our best gals in our life 🥰💕