Все публикации

0:02:15

No IDFA, No ROI

0:03:00

Signed, Modeled, Delivered -- CLV!

0:02:23

CLV Victory Lap (Course Wrapup)

0:01:58

Causal Forest Riddim

0:02:45

Watch That Transaction Flow (An Ode to Latent Attrition Models)

0:10:04

Estimating Retention Models - 1-segment, 2-segment, Beta-Geometric, Weibull-Gamma

0:11:27

Customer Lifetime Value Calculations

0:02:21

The Value of a Lifetime

0:12:23

Evaluating firms on the basis of the Customer Centricity checklist

0:07:26

Converting Fitted Retention Model to Customer Value Estimates In Excel

0:09:12

Using the Shiny-Based 'Customer Base Audit' Dashboards

0:03:12

The A/B Test Anthem

0:09:14

How to target on the basis of A/B test data

0:13:05

How to calculate CLV for cohorts of customers at CDNOW

0:04:01

Ode to the CBA

0:02:53

Homage to Dua Lipa

0:00:35

CLV Defined

0:03:09

Calculating Lag-adjusted Acquisition-Related Total CAC

0:02:00

Calculating Lag-adjusted Acquisition-Related Sales and Marketing CAC

0:03:52

Calculating Lag-adjusted Acquisition-Related Sales and Marketing

0:01:57

Calculating Unadjusted Acquisition-Related Sales and Marketing CAC

0:03:14

Calculating Unadjusted Acquisition-Related Sales and Marketing

0:01:01

Obtaining Sales and Marketing Costs

0:01:26

Calculating Unadjusted Sales and Marketing CAC