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I'm an SPC and I Focus on Profit

Profit is Possible with a Declining Industry!

Creating Features to Solve Customer Pain Is CRUCIAL for Success

The Power of the Intangible Benefits

Why Does the Industry Lifecycle Matter

Why Arguing About Who Owns Pricing Models is the Wrong Argument

I Don’t Know Which Tools and Techniques to Use to Gather Customer Insights…HELP!

Change How Customers Perceive Your Software Enabled Solution to Create More Profit

Challenges and Tips for Quantifying Value for Software Enabled Solutions

Agile Estimation and Capacity Planning

Agile Metrics

I Don’t Know Which Customers to Talk to or When…Help!

My Scrum Team Doesn’t Give a ____. How Understanding Profit Streams Can Get a Team More Engaged.

I Don't Know My Customers ... HELP!

Product Management in SAFe®

SPC Journey: I am an SPC and I Head a LACE

How to Read a Software License Agreement

Revving the Profit Engine

What is a Profit Stream?

Understanding Software Pricing Structure

Understanding Value Exchange Models

The Ultimate Guide to Software Pricing Strategies

Agile Metrics: What Actually Matters?

Measuring Yourself as an Agile Coach

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