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Icon & Pure Envy, setting the standard in haircare.

Icon & Pure Envy Hair Cosmetics

BTS of the Hi-Active shampoo.

BTS of making Hi-Active shampoo.

BTS of making the Hi-Active shampoo

Power Dust: Long Hair Tutorial

Power Dust: Short Hair Tutorial

Power Dust Launch Announcement

The Ultimate Bronde Makeover: Elevate Your Style with this Step-by-Step Tutorial

How to Achieve a Top Deck Hairstyle

Sleek Pony

Transform Your Look with Trending Orchid Blonde Hair: Step-by-Step Tutorial

Soft Curtain Bangs

Wolf Cut

Fruity Colours: Pomegranate Colour Pops

Ringlight Bronze Balayage

How to achieve a beautiful Bob-Length Perm

Half & Half with Black and Green

How to create Blonde Dimensions.

Creamy Brown

Red Copper Fade

White Blonde & Warm Beige Contrast.

How to create a Fire Balayage

How to Colour Correct: From Violet to Blonde with a Brown Root Smudge

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