Все публикации

FERMAT Fridays EP021: Why We Made A Couture Line

FERMAT Fridays EP020: Funnel Strategy Basics

False Precision

FERMAT Fridays EP019: Experimenting Deeper in the Funnel

Why AI is Different?

FERMAT Fridays EP018: Post-Click Velocity and Tracking

Why Magic Is Bad

Category Creation

FERMAT Fridays EP017: New Bundle Builder

How to Test Different Post-Click Experiences On Meta

How to Build Custom Products for Meta Ads

Build Bundles Without Needing to Involve Multiple Teams

Speed & Inputs Over Outputs

Creative Minds Meet Data: The New Marketing Paradigm with Reza Khadjavi

Choosing Metrics

Internal = External

Building Brands and Agencies: Joel Padron's Unique Perspective

Communication

Experimentation vs AB Testing

FERMAT Fridays EP015: Getting Specific Through the Funnel

FERMAT Fridays EP014: Enabling the Creative Strategist

Experimentation vs Risk

FERMAT Fridays EP013: The Hub & Spoke Method

Driving Impact