Introduction to The Institute for Association and Nonprofit Research

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This video provides a brief overview of IFANR and our services. These services include:

• Sponsored Research Programs
• Member Satisfaction and Feedback
• Membership Benefits Audit
• Benchmarking Studies
• New and Lapsed Member Surveys
• Event and Meeting Evaluations
• Compensation and Benefits Studies
• Publication and Readership Surveys
• Website Usability Testing
• Strategic Planning
• Industry Research
• Economic Analysis
• New Product Development
• Pricing Analysis

We use the following methodologies:
• Surveys
• Focus Groups
• In-depth, One-on-one Interviews
• Website Intercepts
• Meeting Facilitation
• TURF Analysis
• Segmentation Analysis
• Factor Analysis
• Conjoint and Choice-based Surveys
• Key Driver Analysis Using Correlation and Multiple Regression
• Economic Modeling
• Van Westendorp (for pricing)
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