How to Start a Business or Podcast From Scratch | Tim Ferriss

About Tim Ferriss:
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running.

Connect with Tim Ferriss:

[alluneedisawill]

A. Pick your category
Read 1. 22 Immutable Laws of Marketing (Chapter 2: The Law of Category)
Read 2. Blue Ocean Strategy
B. Don't obsess on scaling
Read 3. Small Giants by Bo Burlingham
C. Scratch your itch, instead of an imaginary audience
D. Determine how big should your business be to fuel the life you want to create
Read 4. Essay: 1000 True Fans
Read 5. Tools of Titans by Tim Ferris
E. Think and plan thoroughly, differentiate and measure, before creating the business
; then stick to the plan by executing its objectives effectively and efficiently.
Read 6. The Effective Executive by Peter F. Drucker
Read 7. 80/20 Rule by RIchard Koch (the original one)
F. Remind yourself why you built a business: Financial Freedom (to create the life you want)
Read 8. Walden by Thoreau
Read 9. Vagabonding by Rolf Potts
G. Hustling 24/7 in a very scatterbrained fashion is a form of laziness
Read 10. The 4 Hour Work Week by Tim Ferriss

[JRspeaking]

Took me 5 min to realize he's wearing a hat and not a sweat band.

[mikhailkochkin]

A short summary of the ideas from the video above:

1. If you cannot be first in your category, setup a new category. The Blue Ocean strategy.
2. Don't obsess about scaling. Focus on the product.
3. Gain 1000 true fans. They will be the drivers of your growth.
4. Measure your KPIs and train to deliver your message in a clear and concise way.
5. 80/20 principle (works with your content, clients etc)
6. Do many tests and look for the stuff that works. You are only starting, that's okay.
7. In the middle of your journey find time to stop, evaluate what you have already achieved and correct your course direction.
8. Hard (and smart) work is key.

[GorgonDrageil]

16:53 Indiscriminate action is a form of laziness. Powerful.

[syednoormohammed]

1. 22 immutable laws of marketing.
2. blue ocean strategy.
3. Small Giants
4. 1000 true fans.
5. the effective executive
6. 80/20 principle
7. vagabonding
8. the 4 hour work week book.

[naxatrameuva]

He comes across as the most genuine business mentor.

[moshefabrikant]

0:30
Better create a category and own it.
Then go to what exists
2:25
Don't obsesse on scaling.
Don't work for the awards.
Focus on a great work
Read small giants.
5:15
Create podcasting on something you are curious about
You can then convince others to be invested in it
7:00
If you are taking inspiration from other podcasts understand what made it them.
Is it the host, the guests etc.
Focus on what interests you.
You like that attract your tribe
10:00
Focus on the critical things which are mostly uncomfortable and like that you can outpace others
13:20
Focus on starting
Then focus on repetition.
Focus on discipline then.
And then focus on repetition and decipline with a great video
16:50
תכוונו לנישה מסוימת ואל תתפזרו

[charleshan]

Books recommendations for starting a business or podcast by Tim Ferriss.

[tavusion]

Each of your videos are better than full books of some.
You're the 20% of whom we should focus on learning from, fire the rest 80%

[eugsoh]

I’m only 4-mins in and getting so much out of this. “Constrained by Design”. Love it.

[BioStock]

"Indiscriminate action is reflective of too little thinking and planning, and that is lazy and that is one of the most destructive forms of laziness because it is socially reinforced and people will encourage you to do that. In other words they will say "just don't stand there do something." Well if you're constantly doing things that are not carefully thought through you will end up doing the opposite the 80/20 principle you will end up specializing in unimportant things." I have been searching for someone to say this very thing long time.

[GeeGee-qwwx]

Tim, this morning I stumbled across your interview on Morning Brew. After, watched two of your videos, including the above. Your guidance regarding starting a business essentially is what I experienced starting my first service corporation back in the early 80s. As founder and CEO, I operated and built that business into a North American competitor over forty plus years, before retiring it six years back. During that time, I started and sold two other businesses. I enjoyed and could relate to your experience on many levels, only my experiences began back in the 70s, including the effects of psychedelics. I hope your audience listened closely, especially to when you say, if they don't have time to read, they probably should pass on starting a business. Thank You!

[whatthefungus]

I read your book - 4 hour work week 6 years ago before I stared my business. Happy to find your channel!

[pranakhan]

This is a goldmine of information, I will continue to absorb over time. I would love to hear a small talk on how to control money after you've begun your business, this seems like a conversation that very few people have. It seems like it would be easy to drown in success if you had no idea how to leverage it. Thank you for your contributions, Mr. Ferriss.

[jblaze]

Tim, your work ethic, hustle, and marketing skills are legendary. I remember seeing interviews and case studies about tactics you used to make your projects successful. Do you think entrepreneurs are somewhat cheated when the people they look up to preach, "follow your passion! take risks!" without sharing the secret sauce of their hyper growth tactics? You're easily one of the most generous, tactic-oriented guys just out there, just wondering your opinion.

[hansu]

Tim, I can’t thank you enough for producing this content. I’ve owned my own business for a year and a half and your wisdom and tips are helping me through a hard time! I naturally gravitate towards effectiveness as a person but my nurture has taught me efficiency and being a busy body. By modeling an effective lifestyle and sharing these tips, you are helping me overcome the model I was taught and step into my true self and destiny!

[eganfuego]

16:56 is golden advice. Thank you Tim! This is what I have been missing the past few years of my life.

[joas]

That plant thing on the wall is awesome, my kind of art

[chrissieradzki]

For everyone who was distracted by the hat, Rewatch the video but this time don't watch it. Let it play in the background while you get work done, make dinner, doodle jump, etc. Much more effective than thinking about that damn hat the whole time. Cheers.

[DaleWestervelt]

Tim - Been consuming large quantities of your content over the past week - YT videos (like this excellent one), Podcast, Tools of Titans (and the 4-hour books on order) - mad respect for you for being so unflinchingly human (not coming over as superhuman) and I thoroughly resonate with your commitment to reading everything that matters on everything you're interested in - I'm 63 and an insatiable read - learning from you (and other experts) as I prepare to launch my first ever podcast and just wanted to thank you for being so hungry and so generous!