Kate Spade x Target: A Bold Move or Brand Dilution?

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Kate Spade New York is partnering with Target! This limited-time collection drops on April 12, featuring over 300 items at incredibly low prices. But is this collaboration a smart move—or will it hurt the brand’s prestige?

In this video, we analyze the potential risks and rewards of Kate Spade’s decision to go mass-market. Will this attract new customers, or will it alienate loyal fans who value exclusivity? We break down the impact on brand identity, luxury perception, and the future of fashion retail.

💬 Do you think luxury brands should collaborate with mass retailers like Target? Let us know in the comments! ⬇️

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