What It Actually Costs To Make A Sneaker

The big brands like Nike and Adidas are very discreet when talking about their production. So we decided to make a video on the costs to make a running shoe, and what kind of profits can ultimately be made in this business.

This video is largely based on an article from solereview, you can check out the full version here:

Shout out to solereview and Rahul Cee for letting us use the article for our video!

⏱ Timestamps
00:00 Introduction
01:09 Adidas & Nike's Profit Margin
03:58 What Are Landed Cost?
06:42 Cost of Running a Brand

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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#sneaker #nike #adidas

[AthleticInterest]

Shout out to Rahul Cee from Solereview for letting us turn his article into a video! You can check out the full article with more in-depth insights here:

[turbotim]

You deserve to (and should) go viral soon. A channel of this quality can't go unnoticed for so long. Keep up the good work!

[davohnbarefield]

I like how people are hating on shoe company about prices when people litterly go on stock x and sell a pair of shoes like double how much they got them for

[fredaap]

Finally, a clear cut explanation... Im in the textile business myself and most people grossly underestimate the costs (import duties take 12% sometimes!). Its a good business, but not a money making machine.

[silaarprime]

And the resellers gets 100% or more profit by hoarding and inflating the price of sneakers.

[dpke]

you didn't mention the design and technology they make to put a new shoe on the market

[davinodaninja]

I can’t be the only person thinking this, who tf buys shoes from Amazon?!?

[MartialLiam]

This channel is gonna blow up soon, remember my words 💯

[joshuasnajdar]

These vids are TOO high quality to not go über viral

[kelvinmwaniki]

The only sad thing about this is that I can only leave one like and I didn't find it sooner. The quality is just at another level

[tsuki_eg]

I think standard shoes are pretty reasonably priced. "Luxury" shoes, like those from Versace, Louis Vuitton, Gucci, aren't that reasonably priced. Gucci Ace Sneakers rip pretty easily (if you're like me and run alot with every shoe). And that shouldn't be that easily, if their competitor, the Stan Smith, costs like 450€ less.

[hiratiomasterson]

Absolutely brilliant explanation: whether you are an MBA student, an accountant, a supply chain manager, a retail manager or someone who just wants to understand, this is an absolutely superb introduction to a key part of the business of athletic shoes. Well done...and to anyone running an MBA course, this is how you teach people.

[mokazzo]

Actually gave a very good perspective on the value of shoes and products as a whole. Always thought companies such as Nike and Adidas had at least a 75% profit on each pair

[lotuxe]

This is why I’m okay with people wearing reps as at the end of the day they were both made in a factory in china

[alexinc.]

How this channel is still at 5, 4K subs??
Okk now 56k.. that's more likable!

[emmronkicks]

The more expensive shoes are expensive because their is a low supply but a high demand

[Sid-nbhp]

I seldom take the time to comment. But some videos are worth the exception! Thank you for the exemplary work! Content is king and your explanation is easy to grasp!

[wuchstfinger]

Finde deine klare Aussprache und den leichten deutschen Akzent zusammen mit deiner Stimme unfassbar angenehm zum zuhören. Ich bekomme immer fürchterliche Kopfschmerzen wenn andere Deutsche versuchen künstlich american english zu sprechen. Außerdem natürlich auch inhaltlich ein tolles, super recherchiertes Video! Ich hoffe du gehörst mit dieser Qualität bald zu den ganz großen auf YouTube!

[samarthk]

about a month ago this channel was at about 10k subscribers. I subscribed because literally the first video was of ridiculously high quality but the channel didn't have many subscribers. But now you've passed a 100k and you're on the road to 1 million. Good job!

[benediktotto]

Just here to feed the algorythm. Great content!