🪄 Here's Walt Disney's process for brainstorming creative ideas.

He literally had three different rooms for idea generation, refinement and acting on.

The rooms were:

🤔 The Dreamer
🧐 The Realist
🤨 The Critic (a.k.a. The Sweatbox)

The process starts with creating a space with complete freedom to freestyle ideas with no boundaries.

From there you refine your ideas to answer three questions:

⒈ What Are We Doing?
⒉ How will we deliver it?
⒊ Why are we doing it? For who?

I love that he started with complete freedom to imagine any possibilities of what can be created.

Could you see yourself using this formula? 👇🏻
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