So Ninja's New Logo is Interesting...

Ninja's newest logo has just been announced and the entire gaming community is talking about it. What do you think of it? #shorts

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[Wynnsanity]

I feel like they were trying so hard to create a Nike or Adidas vibe but missed. The old branding was so good almost anything will look like a downgrade. I think he's trying to have less of "gamer" look but it looks like a $10 fiverr gig

[ryanpierce]

An L in every sense of the term, honestly.

The symbol is decent, but that wordmark… Yikes. The fact that a studio with that kind of clientele put out something like this is real shocking. It may be up there with that disastrous GAP rebrand for me.

This feels like another example of the “modernization” trend we’ve been seeing (Smuckers, Firefox, etc.). The old one was just fine for kids. It feels really unnecessary.

[JoeyCD]

I didn’t even think it was real when I first saw it

[glassowlie]

The slash is WAY too small and when shrunken down it won't have that detail or would look like a mistake.

[evanp.]

Months of work just for it to be exponentially better by literally just typing “Ninja” in bold text
Love ninja, But I don’t know what they were thinking.

[rederno]

Wordmark, not a fan. Logo I just can't see the Ninja hair. I see Sydney rather than Ninja hair. I just hope this is all a huge prank for publicity.

[vbmagic]

Honestly, the execution is just not it, I understand he was trying to move away from the esport-y logo he was using, even though it was a really good logo that represented his brand, but this just isn't it.

[idalsok]

absolute miss on ninja's side lol

[LukeTheSchoolBoy]

I changed my logo too…
I would get as much backlash if I was a big creator.

[mikeguy]

Definitely a miss on this. Ninja himself is is a mature adult but he’s definitely childish and try’s too hard to shift his audience towards the younger age. All those cringy jokes and yelling is not it. The logo could be ok but the font is definitely not it

[brad]

Actual trash logo. The typography makes no sense. I wouldn't be surprised if it were intentionally shit just to get people talking and he "changes it after".

[gunnstudio]

I like the logo and I think it represents his future direction way better than his last logo. he will want to branch out further than gaming.

[patrickcasella]

looks terrible compared to the old one. Not quite shirt what he was thinking.

[jacobzollo]

I'm leaning toward a publicity stunt because of how bad it is? Just changing the "a" to a capitalized "A" would be such an improvement. There's no way to justify using a single lowercase letter.