The Promise and Perils of ChatGPT for PR Pros

There’s been a lot of press and buzz lately about OpenAI’s ChatGPT. A lot. Some critics and naysayers are dismissing the tool as overstating its capabilities and others worry that it could be the death knell of creativity and spawn creative and content generation complacency, as well as rampant plagiarism across industries and amongst students. This panel of experts, comprising technologists, journalists, content creators and PR practitioners, will dive deep into both the perils and promise of “generative AI” tools like ChatGPT and its future impact on PR professionals and the industry writ large.

When it comes to current tools and methods for pitching, 61% of PR professionals say that they just are not sufficient. Optimistically, though, over 92% of PR professionals believe that AI is worth exploring. So then, why aren't there more performative and ethically-minded AI-driven solutions for public relations and communications practitioners to utilize? And what can individuals do to not get left behind?