Elf Cosmetics - the best and the worst

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Time to conclude my Elf Cosmetics month by recapping my favourites and fails of the products I have tried this month. All products (and comparisons) are listed below.

PAST ELF VIDEOS:

ELF PRODUCTS MENTIONED AND TIMESTAMPS
0:00 - intro
2:50 - Halo Glow Setting Powder - Light (compared to Laura Mercier Translucent Loose Setting Powder in Glow)
5:39 - Flawless Brightening Concealer - Light 26N
7:30 - Instant Lift Brow Pencil - Neutral Brown
8:45 - Hydrating Core Lip Shine - Happy
10:37 - Glossy Lip Stain - Berry Queen (compared to Tony Moly Shocking Lip in Rose Shocking)
13:37 - Putty Blush - Bali
16:00 - Putty Bronzer - Tan Lines (compared NARS Sunkissed Bronzing Cream in Laguna)
18:17 - Camo CC Cream - Light 210 N
21:03 - Camo Concealer - Medium Peach
22:38 - Ultra Precise Brow Pencil - Ultra Neutral Brown
23:49 - No Budge Shadow Stick - Champagne Crystal & Magnetic Pull (compared to Mecca Max Zoom Shadow Stick in Metal and Laura Mercier Caviar Stick in Amethyst)
28:00 - Liquid Metallic Eyeshadow - Comet (compared to RiRe Luxe Liquid Shadow in Honey Ginger & Tsuvimi High Shine Eyeshadow in A33)
30:25 - Bite-Size Eyeshadow - Cream and Sugar (compared to Natasha Deanna Mini Glam Palette & Viseart Petite Soleil Palette)
35:40 - Big Mood Mascara - Deep Brown (compared to Rimmel Kind & Free Mascara and Maybelline Falsies Lash Lift Mascara)
37:22 - Poreless Putty Primer
38:33 - No Budge Retractable Liner - Coffee
39:54 - Camo Powder Foundation - Light 280 N16HR

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Oh my god. This video reminded me of that one woman that threw a fit over the ELF primer a few years ago because she didn’t understand how an airless pump worked. I had forgotten about that. Had a nice giggle.

maddiek
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I always love seeing you and Hailey compare pricing in Aus $. People forget a $2 elf brow product in the US can cost way more elsewhere. So what makes sense price wise in the US, could be a $20 face powder in Australia. That powder is $8 US which compared to Charlotte’s $45 powder makes way more sense to purchase. But if I had to choose from benefit’s brow product and elf at an Aussie price point, it gets a little bit harder because of the amount of product you get for each price.

katlord
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Trying to find the right shade for base products is awful - totally agree. Their shade names make no sense. But with promos in their loyalty program I get so much free stuff to try I'm not completely put off by it. They have a bunch of skin care in their Holy Hydration range that I consistently buy.

catsreadbooks
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I so appreciate your honest and thorough review. It feels like the YT beauty community has a tendency toward group think when it comes to hyped products. I think that many reviewers wear a product one time, give a review and then move on... it can be difficult to give a truly honest review, or even have an honest perception of products when they are received in PR for free. I do not think people are intentionally deceitful, I think its often unconscious. I started buying into the ELF hype and as I have gotten some products, I too have been disappointed, especially with their brushes. So many rave about them, I find them to be scratchy. I so prefer Sonia Kashuk from Target.

jqlauren
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I agree with the elf bronzer being perfect for beginners especially as it seems (if you have the right shade) you can't go wrong or apply too much

Topzyturvey
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Omg, I’ve been looking for an Australian makeup review channel since I started watching beauty youtube in like 2018! 😱 I can’t believe it took me *this* long to finally find someone who talks about makeup available in Australia, who cites Australian prices and Australian websites. I’m SO glad I found your channel. Obviously I subscribed instantly and am about to binge watch your videos. 😃 Thank you for existing 😂 👍

Observette
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Seeing the comparison between the Nars and elf cream bronzers, I totally get it! Seeing the very even swatch of the Nars next to the streaky swatch of the elf, they look very similar in color, but you’re absolutely right they do not compare…

OttahPopKid
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I absolutely adore ELF but I totally agree with you about the shade range. It took me forever to find my correct shade for the Camo CC Cream. And they only came out with my shade when they expanded the shade range. Now that I have my shade I wear it everyday but would have appreciated if I could have found the right shade from the jump. I also agree with you about the eyeshadow quads, I didn’t feel any of the color stories at all. The putty primer broke me out.

MsFlamingFlamer
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I love the elf brow pencil! I only need to fill in my eyebrows a little bit, so I only buy maybe 2 or 3 a year. So for me, its definitely worth the price! But I understand if you've got a lot to fill in you'd need to replace it more often.

maybridges
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I had the mauve toned mini eye palette and had great luck with it. No pigment issues, no texture issues. Funny how different things work for people.

bmckong
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I love the instant lift brow pencil because of the price and it has more product than most other drugstore brow pencils. So it’s super cost effective, works well, and is a good color match (I wear neutral brown too). I also love the lip shine in ecstatic because it’s a color dupe for Clinique black honey. They also have some nice basic skincare I use because I use tretinoin so a more basic cleanser and moisturizer helps simplify my routine. I also live in the US, so some added context to my thoughts. Loved the roundup 💕

vidatalab
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I purchased the brightening concealer after your review and I love it! Thanks for the recommendation!

alextea
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Yes for terracotta blush! I would never even look at that deep of a colour for me (I am ghost white naturally), but I got years ago a present with a purchase- limited edition Essence blush in that colour. It's still in my collection and I almost hit pan on it😄.

emuxkr
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Thanks for being honest and not following status quo. I've just been thinking how? How is it possible? Probably a lot of paid sponsorships. I'm not even going to try. Happy with my current products. Thanks for recommendations and alternatives. Interested in the RiRe.

wulfseig
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I actually really like the retractable liner bc it doesn't come off at all and it's easier to control. Best for my hooded eyes and it goes on a lot easier after you've been using it for a while

pokemontrainer
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I absolutely adore the elf lip stains! I prefer a more natural look though so I wipe the product itself off after 5 or 10 mins and just wear it as that. And for me it seems to wear off nicely thank god!

emilychilds
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I’d love to see more brands best/worst videos! Really enjoyed it

Luzihr
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Glad you mention how ELF isn't particularly good value when it comes to price per gram with some of their items. That being said they have a cheap eyeliner pot that I can't beat with even high end 🤷🏻‍♀️

duality
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Funny, today my halo glow powder arrived, excited to try it out :) And even in Europe I think elf is not as cheap as it is in the US, so if I want to go with something cheap, I prefer Essence and Catrice...

_daniela_s
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I can't get over how expensive Elf is there versus the US! The brow pencil is $2 here in the states. Elf is definitely hit and miss. I have found that the Elf hydrating camo concealer is far superior to the camo concealer even for oily skin. I have fallen in love with their cleansing balm. Totally worth the money because it actually cleanses in one go with drying out your skin. Totally agree with you about the mascara...garbage!

JensHangOut