LOVE | How did the British Press React to 'Forever Changes'?

Mini-documentary about how Love's "Forever Changes" was received by the British press when the record was released in the UK on February, 1968. This is how the British press reacted to the masterpiece by Arthur Lee and company.

[geoffreycarter]

There is nothing quite like this album. Never ages. Pure genius from start to finish.

[jlovebirch]

This record has haunted me ever since I heard it as a kid in the 60s. It perfectly captures the spirit of 1967 without sounding dated -- it somehow remains strangely timeless.

[davidellis]

Forever Changes is a rarely equaled or bettered masterpiece. Arthur Lee was a genius 👍

[traceya]

This is my favourite so far from Yesterday's Papers. I was lucky enough to see Arthur Lee and Love twice, in Manchester. Both concerts were fantastic: during one of them the band played "Forever Changes" all the way through, accompanied by a young string and brass section, who looked as thrilled to be there as the audience was. When Arthur Lee died, I couldn't bear to listen to his music for 2 years. Now, I just enjoy it and am glad he was here. I had no idea the album had such positive reviews here; it's wonderful to know. Arthur Lee knew he was appreciated in Britain!

[OuterGalaxyLounge]

Kudos to the Brits for "getting" this album right out of the gate. Great video.

[imkluu]

Love's 'Forever Changes' is one of my favorite albums and I think one of the greatest rock albums every made.

[thomasrednour]

Nice how your background music "dances" all around "Alone Again Or" and "You Set The Scene." Nice touch!

[walterfechter]

"Forever Changes" was and remains nothing short of brilliant. Many thanks Yesterday's Papers!

[lippemuniz]

One of the best rock albums ever recorded.

[alkitzman]

The song " Alone Again Or ".It should have been a huge hit. Thanks to Bryan Maclean for writing it . "You Set the Scene " is a Fantastic song . This Album " Forever Changes" is on the art rock level to me equal with " Sgt. Pepper ". I love the Beatles no putdown intended. Thank you Arthur and Love for a classic ." Alone Again Or "has been on my playlist for 35 years when playing out.

[accam]

God, I love this album! I'm a Beatlemaniac and I love it as much as any Beatles album. I didn't even know it existed and had never heard of Arthur Lee, or Love until I heard '"You Set the Scene" on the radio and asked my sister if she knew who did it. She gave me a copy of the 2009 CD and it was love at ffirst sound. My favourite song is "Maybe the People Would Be TheTimes or Between Clark and Hilldale." But there are so many great tracks. As for what the critics think, I never listen to them. They all hated my favourite Paul McCartney album, "Ram." But at least they got this right.

[josephbrabander]

Couldn't agree more. I was a huge fan of Love as soon as I heard Stephanie Knows Who. Through out most of the 70's, once a year, I listed my 10 favorite albums, 10 favorite guitarists, etc., etc. Not long ago I looked at these lists. The only album that was in my top 10 every year was Love Forever Changes. One additional note - Clark and Hilldale are the two streets on either side of the Whiskey a gogo.

[fabriziorizzin]

Surely the most poetic music ever created, a timeless jewel ! Only for true Lovers

[petelewis]

The genius of Arthur Lee & Bryan McLean 👏

[bobburroughs]

Heard so much great American music for the first time on John's Sunday show. He got them from import shops like One Stop - I sat with reel-to-reel tape at the ready! How great that Arthur was able to tour the album late in life to tumultuous receptions.

[markforster]

I first got into Love as an 18 year old after reading an article in the NME in about 1982. A double page spread interview with Arthurly. They became my favourite band throughout the 80’s. I was stunned 20 years ago when my sons teacher told me she’d seen them live in 1970-ish not a mile from where I lived.

[MarkStevens]

Elektra put out some lovely stuff in the late 60s, Zodiac Cosmic Sounds, The Doors, Tim Buckley, Nico's Marble Index album and of course Love.

[donoconnor]

I first became aware of Love through John Peels Perfume garden radio show. He used to play the single The castle. My Irish group used to play versions of The snot song and Alone again or. I read in the. 90s that Arthur intended to tour the full Forever changes album I could not believe it. I saw the show in Dublin in 2003 and all the young cooll hipsters were singing with myself and Arthur every word, what an unforgettable experience.

[glbale]

I've never been more excited at a concert than I was to see Arthur Lee & (a reconstituted) Love play Forever Changes at the packed Corner Hotel, Richmond, Melbourne on April 20, 2003. Lee's voice sounded beautiful. The fulfilment of a dream I didn't know I had had since I first heard the album around 1990. I recall that he encored with Instant Karma - some compensation for never seeing Lennon.

[GiuseppeLiuzziOfficial]

I wrote my degree thesis about Love's Forever changes! What a masterpiece. All these praises to the album are new to me. Good to know!