Webinar: A conversation with Scott Brinker. Marketing Technologist and the future of jobs

The Marketing and Technology areas need roles with marketing and technical knowledge to design and deploy Digital Marketing technologies which allow them to collect, manage and activate DATA targeting on relevant experiences for their customers.

The Marketing Technologist role is reshaping the digital ecosystem. This role is key when identifying and developing new data-driven capabilities which make a difference within the company’s digital strategy.

For the last 12 years, Scott Brinker has helped to develop the “Marketing Technologist role”. He has been promoting the idea of an “hybrid job” that combines elements of marketing and technology seamlessly. Whereas in the US, this job is becoming more recognized in the digital ecosystem, in Spain, we’re starting to identify the opportunities the role can bring in the Martech industry.

In this webinar, Arancha García will discuss with Scott Brinker and David Carro about the role of Marketing Technologist, its evolution in the US and the opportunities we foresee in Spain.

This is a new open event for DATA professionals organized by Gen/D Data, Design and Digital, the first digital capabilities school focus on DATA in Spain.