How has social media changed modeling? Supermodels discuss.

W’s March issue is filled with a bevy of supermodels—including Isabeli Fontana, Karlie Kloss, and Jamie Bochert—discuss being contractually obligated to Tweet and why having a lot of Instagram followers helps to get jobs.

Film by Kloss Films


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How has social media changed modeling? Supermodels discuss.

[ida]

Social Media is the reason models like kendall jenner and gigi hadid are successful.

[puremoonlight]

such a shame booking a model based on number of followers! I'm DONE with the future. it sucks!!

[thenewclassic]

I only follow Karlie (she's my favorite model, she is clever, interesting, hard working, a role model!), Candice (she seems like she's a free spirit connected to nature) and Izabel Goulart ( for the workourt)

[MariaNNaBoBos]

some people are genuinely not interested in constantly posting pictures of themselves or their new shoes. not that there's anything wrong with this, it's just a matter of preference. well i am one of those people and i am pretty sure i understand what karlie means. it wouldn't be my favorite part of the job either. but this wouldn't mean i don't like my job or that i consider it to my the biggest of all my problems, but if someone asked me i'd admit that i don't like it

[MrTonayie]

sort of paints these girls in a new light. Sometimes I'm scrolling through their instagrams feeds wondering how self-absorbed these girls can be with selfie after selfie, but if it puts food on the table for you and your kids, well then I have no right.

[gayathric]

hun if that's your homework, then you really have nothing to complain about

[VaneLovee]

The only supermodel I follow is Adriana, because... well she is one of a kind, but the rest of those girls.... no thanks hahaha

[JanellyisLuv]

UMMMm i really don't see the difficulty of taking a picture. My sister takes 1000 pics a day and she isn't getting paid for it, so give her a job and i bet she won't complain, LOL

[AnastasiVintazh]

Pretty sad "modeling career" ..

[martinvamp]

Thank god I don't follow ANY of these girls.