What is the Role of Empathy in Design Thinking?

In this video I discuss the role of empathy in design thinking.

[sosaa__n]

Empathy is important because its needed for networking, communication with customers and understanding what people really want. - Princess Nwanekwu

[DeMarioGantt]

in this video i learned that empathy can be used in multiple different ways to understand customers so that you can cater to them. -DeMario Gantt

[dania-oyun]

I think the Mary Parker Follett example really illustrates how empathy can lead to unexpected solutions. It really shows the power of digging deeper into people's motivations when it comes to business and entrepreneurship. - Dania Rutherford

[scifidemon]

I never thought about empathy in design thinking before, but it makes so much sense! It's not just about understanding what people say they want, but actually understanding what they need or want. Thanks to Mary Parker Follett for sharing her insights on empathy. I loved the example of the husband and wife who found a solution that worked for both of them. Can't wait to apply this to my own design thinking in the next video! - Sovit Lekhak

[rodneycurry]

Empathy is crucial because it’s essential for networking, communicating with customers, and truly understanding what people want. - Rodney Curry

[javarousmayes]

After watching the video, I now have a better understanding of the impact empathy has on design thinking. It's a way to connect with not only the customer but everyone in the environment. Helps form networking connections, better leadership, and really understand customers. -Javarous Mayes

[leAsiahNicole]

In this video I learned that people choose to go certain places if it benefits them in some way. Which is why it’s important to understand what people actually need because if they find a place that meets all their needs, then they will definitely choose that instead it’s all apart of their physical and emotional needs. LeAsiah Payne

[carolynoliver]

Now I understand why we need the empathy map. Originally I couldn't understand how it played into entrepreneurship.

[dania-oyun]

Your coffee shop examples make the concept of empathy in design thinking very tangible. It's fascinating how much insight can be gained from careful observation and questioning. - Dania Rutherford

[masontownley]

The empathy aspect of this topic reminds me of when I was younger and would ask for something like McDonalds because I wanted a burger and instead my mom would take me to a burger place called "Chapps" and the burgers were 10x better. My example may not be the exact same but that is what I got from this video - Mason Townley

[tyreahnnatillman]

Empathy in entrepreneurship is needed because it takes in emotional needs and physical needs. - tyreahnna Tillman

[kripeshpandit]

Empathy is crucial in design thinking as it allows us to truly understand customer motivations and desires, leading to more effective and user-centric solutions. -Kripesh Pandit

[ayeshabakhsh]

Why is Empathy important ?
it is important for Networking, Effective Leadership and Team Building.
~ Ayesha Imam

[muhammadtalharamzan]

Empathy is crucial in design thinking as it allows us to truly understand customer motivations and desires, leading to more effective and user-centric solutions.
-Muhammad

[carolynoliver]

Also I had no idea that business models also attended to emotional needs.

[dania-oyun]

How would you recommend businesses start incorporating these empathy-driven observations into their existing processes? - Dania Rutherford

[masontownley]

So like Starbucks, the coffee shop example? Becuase its cozy and usually quiet. -Mason Townley

[carolynoliver]

How big of role do you personally believe emotions, feelings, and the way people think play in business?
-Christian Oliver