What the Apple 4.3 Guideline is Really All About

What the Apple 4.3 Guideline is Really All About (The Daily Video #325)

Today, I talked about what the Apple 4.3 guideline is all about. I have to say that I'm a little bit annoyed, because of this guideline my new app has been rejected. Again.

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I'm Eric Wroolie. I make apps. And I run Overpass.

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What the Apple 4.3 Guideline is Really All About
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[rachelreid]

You raised a good question about your language apps - how can you be expected to combine all the languages into one app - it would include audio files for every language when the user only needs one.

[noorclasher]

As iOS devloper I know how frustrating it is.Reviewers are being rude to our app for no reason, More than 24 hrs for review and then rejection of app.Android app takes less than 15 mins to get approved.I have made another account to solve this problem I upload app in that(2nd account) and then transfer it to my main account.I have done this 2 times.It might work for you(not sure).Thank you sir for this video.

[if]

Apple should be forced to allow other companies to open their own AppStore. It is a monopoly.

[dcpaz]

Totally agree. It's very frustrating. I feel disrespected. I think that once you get the damn 4.3 there is no possible solution. It already happened to me with 2 apps.
Even with one that was already online, I send an update and they reject it, I go back all the changes and they reject it again. Unusual.

[chrispedersen]

The app review board is such a nightmare to work with. You could spend 6 months working on an app and some doofus at Apple can flush it down the toilet in 60 seconds. God bless Google and the Play Store because I can always count on them when Apple lets me down. (I'm a React Native developer so my fate isn't totally in Apple's hands)

[KripeshAdwani]

I can feel it. Thats a worst situation to be in. Bottom line is that it's their asset and all we can do is adjust ☹️. Hope you find some viable solution soon.
Do keep us updated on this situation. It will help a lot of developers out there.

[nirdeshchahal]

You are right. It is about having too many apps. I am still struggling after downsizing the number of apps and coming up from 100+ to 6. Still Apple wants me to consolidate everything into one. It does not make sense because the target market of all apps is different. Hoping some sense prevails in the app review team. They don't have any guidelines. They just have a target to reduce the number to.

[Hajjmusic_]

I just received the error too on my FIRST and only app ever submitted. It is completely original front and backend.

[hussainbarakat]

Hello, Thanks for sharing this video . I got same 4.3 Design : Spam this Rejecting Guideline to one of my new games . It is totally different than other games, so I don’t know why apple keeping copy & past this reason . I use Unity 3D Game engine in this game and others, and also I use some of same keywords for this game and other game so I don’t know if that the reason but the problem is Apple Review Team is not helpful and useless and couldn’t determine the exact reason for 4.3 Design : Spam ! Also I think apple don’t care about indie developers or small developers, they care only about big Companies Developers so they don’t care at all about small developers .

[charlyjapan]

Got rejection for 3.4 guideline, whereas I have no app yet released on my account! How could I spam myself or app store with obly one app. Crazy !

[SharifSourour]

100% Agree. It must be lazy reviewers. Apple is so horrible to developers it makes me sick. Just want to expose them all day for their bullshit until they get their act sorted!

[SharifSourour]

They gave me 4.3, but I didn't do anything against the guideline or anything you or any other developer described they may be doing it for. I just decided to forget Apple, because they give way too much trouble for way too little in return. Other developers have said it has more to do with your revenue model. I just wanted a pay once and get it all model; I hear they don't like that. Fuck them!

[JunaidAhmad]

I have 2 games, my new games keep getting rejected. It’s not just the amount of apps

[xdebugxDotNet]

Eric, why do you publish clients apps to your account. Your not suppose to do that. There is an Apple guideline against this too, they came out and said that using template sites was ok but not to publish the clients apps all to one account.

[Javaexperience]

i have some case study here to share. currently on my account also this is the problem. they will just reject any submission and their replies also look automated. so may be they have ear marked the accounts in which the AI engine will reject the app in 2 minutes after app goes to in review.

[dmmcmah]

Had the spam rejection in an account that was brand new with zero apps in it. So I don't think its about being prolific. Its about the whims of the reviewer.

[paulkirchhof]

Apple told me my app is a form of spam, they told me I better develop a web-app, what? alternatively? why I pay for the developer program?
What is Spam, when you program I new App?

[md]

I have been spending these feeling, each rejection it makes me down. I don't know how to do. I am an app store developer and now I am considering to work for other people instead of my idea, my apps.

[ryansfamily]

I got a 4.03 rejection today! Lucky me. It is my 3rd ever app

[cdamianconner]

I often go to an app category like recipes or real estate and I'll see a sea of the same apps. At one point I swear every real estate agent in America had their own app made with one of five templates and the content was always really similar with just a few tweaks for their markets and maybe some UI elements that were different. This doesn't mean the app store is suddenly a curated utopia with 4.3. There are still lots of apps that have yet to be removed and Apple reviewers aren't universally enforcing 4.3 so I do still see some apps that should have been rejected. I think what they are trying to avoid is a situation where you have business people trying to dominate a category by spamming the app store with slight variations of the same app with mildly tweaked content and also scenarios where a dev shop focuses all its efforts on one industry (see car dealer apps) and spits out a bunch of apps that all look and feel the same but for which the client is probably better off with a mobile site. In neither of those situations is a good experience being created for the end user in the app store. I haven't seen all of your apps so I can't speak to your specific situation. Maybe you're in a unique situation where it doesn't make sense to combine your apps from an end-user perspective but it's difficult to convince Apple. If so that sucks and I feel for you. And even if you did convince the Apple reviewer to approve your app, you'd likely have to go through the same song and dance the next time you did an update. Anyway, I like your videos and as someone who also does mobile development, I recognize that Apple can do some things that don't always seem to make sense or that affect developers beyond their original intent. Still, I think think that 4.3, despite it's flaws, was the right approach to make the end-user experience better.