The Challenge of Understanding Your True Risk Tolerance

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Figuring out an investor's true risk tolerance can be a very difficult process. There are certainly standard tools and processes that can be used to try to find the answer, but as Mike Tyson said "Everyone a plan until they get punched in the face." In this episode, we talk through the different types of risks investors face in markets and discuss some of the approaches we have used to better assess investors' true ability to handle them.

00:00 - Jack needs a new shirt
02:54 - the process of defining risk
04:47 - ability and willingness to accept risk
07:46 - Jim O'Shaughnessy's two points of investor failure
12:33 - the challenge of assessing risk tolerance in advance
15:42 - how to simulate bad markets before they happen
22:10 - the importance of focusing on actual actions during past bear markets
27:33 - risk tolerance is domain specific
28:44 - using advanced risk metrics
31:36 - Can risk tolerance be broken down to a single score?
34:16 - How investors who don't work with an advisor can assess ability to take risk
38:50 - Episode summary

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