BDRs As Catalysts: Sandler's Key To Sales-Marketing Synergy | INBOUND 2024

Explore an innovative approach where BDRs thrive under the Marketing umbrella. Learn why Sandler transitioned to this model and how they’re using the power of HubSpot’s Marketing Hub and Sales Hub within this framework to drive customer-centricity, seamless handoffs, and enriched buyer journeys.

00:00 Introduction
00:23 Understanding Sandler and Audience Engagement
01:48 Identifying Sales and Marketing Misalignment
02:21 Traditional Sales Team Structure
04:09 Challenges in Traditional Models
06:22 Introducing a New Sales Model
08:24 Debunking Common Misconceptions
11:18 Implementing the New Model with HubSpot
22:35 Measuring Success

About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.

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[ChrisWall-qb]

Emily is an awesome leader and has a lot to offer. Great content.