How Informational Content Helps You Show Up In Search - SEO Tips

Understanding a user's true search intent is the key to having your webpage show up for given search results.

This isn't as obvious as you might think. Consider the following example:

People searching for "wood stove" could have multiple intents behind them. One person could be looking to purchase, while another may well be researching them to write an article or paper for school. Therein lies the problem for search engines. They have to deliver results based on the specific users intent. Understanding this can give you an advantage if you create your content with this in mind.

The video gets more indepth on this important topic of creating content that will allow you to appear in the search engines.