Why Rare Beauty by Selena Gomez is Gen Z's Brand of Choice | Fast Company

Selena Gomez has placed mental health at the core of her brand since its launch in 2020.
@RareBeauty

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[alltoowell]

I am so proud of her !! She's been my idol for a very long time and I really adore her. She inspire me to be real and vulnerable. I love you selena ❤️❤️

[armyotpurpleot]

Most kind hearted genuine woman❤ selena gomez

[xyzpdq]

She seems like a genuinely good person. Graduated from Disney shows, has overcome a lot of health issues and landed on a critically-acclaimed, mature show.

[gagofo]

Absolute queen!!! Congratulations to Selena and Rare Beauty for these 3 years of success.!!!

[maria]

So proud of you Selena Gomez you are blessed and you deserve everything that’s coming to you. You are the chosen one May God bless you .

[rossitossi]

Rare Beauty products are always high quality. I have not been disappointed.

[cece]

Selena found ways to maintain a truly high level of success from her teen years. Really impressive..Being a hardworking and kind will get you far!!

[TheoneAlice]

She's a real icon. Actress, singer, businesswoman. She can do anything she wants. She inspires everyone.

[adrianellyhernandez]

So happy for Selena she is really trying to change the world with everything she is doing and giving back to society.

[crystalt]

a RARE celebrity for sure! Keep making them mad and jealous…..❤

[lauraboredom]

So so proud of Selena and everyone in the rare beauty team they have really created something incredible, happy 3 years✨

[DoctorMercykenya]

That's why am always a selenator for life

[maureenmcgettigan]

Shes a very rare young lady deserves everything that comes her way 😊

[blairmcauley]

I love Selena so much and that she cares about mental health

[dianavenega]

love this!! Rare beauty has such a good products!! que sigan los exitos sele!

[PercyOranda-wvqm]

I'm so happy n proud of her, she encourage me to push my self into reality that in every trails that we have, in every person criticizing us, use it as a tool in ur life to strive more in order for us to survive n be successful in life ❤️ thank you miss Selena Gomez ❤️ keep safe always 🙏

[LOTTIE.]

There is no one else in Selena Gomez's Lane, and that's a fact. She has an incredible down to earth, girl next door vibe to her. ❤

[silmaracristina]

Selena é maravilhosa, inspira milhares de pessoas amo ver o quanto ela superou e nos mostra que podemos ser vulnerável e procurar ajuda saúde mental o mundo passa por isto e desmitificar é ótimo ❤❤

[TonimaroniBeKindToAnimals]

Her makeup is light, refreshing and fragrance free. Perfect for my 63 yo skin ❤ . I also love that she’s a wonderful human.

[sashasasha]

So inspirational ❤️💎.. You are so awesome but humbled 😘💯.. A rare super intelligent & gorgeous young lady 💎❤️🌹😍😘.. ❤️ love you Selena 😍