Unlock the Secrets of Positioning and Dominate Your Market! - April Dunford

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Season 1 - Episode 41 - Short 2 - April Dunford

April Dunford is the world’s foremost authority on product positioning. As a consultant to fast-growing technology companies, April helps make complex products easy to understand and love. April is also the author of the bestselling book on positioning, “Obviously Awesome” and the soon-to-be sales classic, “Sales Pitch.”

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