YouTube CEO Announces The Biggest YouTube Changes…

YouTube's CEO Unveils Game-Changing Updates: What It Means for Everyone

In a groundbreaking announcement, YouTube's CEO has revealed several major updates that promise to reshape the platform's future, impacting viewers, creators, and advertisers alike. This video dives deep into these changes, detailing the "four bets" YouTube is placing to drive its evolution.
Here's what you need to know:

YouTube Shorts Are Here to Stay: Despite mixed feelings about Shorts, they're not going anywhere. With over 70 billion daily views and a 50% increase in channels uploading Shorts, YouTube is doubling down on this format. New features like the Dream Screen for AI-generated backgrounds and a music AI incubator aim to enhance content creation. But how will these advancements address the challenges Shorts creators face in engaging their audience with long-form content?

Monetization Revolution: YouTube's explosive growth has led to over 3 million creators in the YouTube Partner Program. As the platform confronts income disparities among creators, it's planning to introduce more income diversification opportunities, including storefronts, memberships, courses, and the Creative Collective program. These initiatives are designed to help creators build stronger communities and ensure a more equitable earning environment.

Television's Surprising Resurgence: Contrary to the belief that YouTube would spell the end for traditional TV, the platform is witnessing a 400% increase in watch time on televisions over the past three years. This resurgence, fueled partly by the popularity of YouTube Shorts on TV, signals YouTube's commitment to enhancing its TV and Music subscription services, bringing more live sports, and securing exclusive podcast deals.

Prioritizing Safety: Amidst rapid technological advancements, particularly with AI, YouTube is adamant about safeguarding the community. The platform is implementing new policies, UI labels, and systems to protect children, curb misinformation, and mitigate AI's negative impacts.

These updates signal exciting times ahead for YouTube's ecosystem. Whether you're a creator looking to expand your reach, a viewer seeking diverse content, or an advertiser aiming to leverage new opportunities, YouTube's latest moves are set to change the game. Want to know more about how these changes will unfold and their potential impact on the platform? Make sure to subscribe and dive into our comprehensive analysis. Your thoughts are invaluable—join the discussion in the comments below!

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00:00 The YouTube Letter
00:17 First Change
00:27 YouTube Shorts
00:56 The Issue Most Have With Shorts
01:20 AI Tools
02:20 Second Change
02:40 YouTube Partner Program Fixes
03:51 Small Channel Benefit
04:22 Third Change
04:52 How Creators Can Benefit
05:42 Fourth Change
05:53 AI Content and Safety
06:28 Have you seen this?
06:41 What are your thoughts?

[deutsch_mit_lari]

As a primary school teacher, I am deeply concerned about the fake news that my students are sharing throughout the school, sourced from AI-generated videos on YouTube. It's alarming, and YouTube must take responsibility to regulate its content and monitor it properly.

[LaBonitaGraphicsAnimated-ftnu]

Youtube needs to stop demonitizing channels without giving a detailed description of why it was demonitized . They just give you a vegue policy letter and you are suppose to guess what you did wrong, You cant fix the problems unless you know what it is

[misswomble]

I wish there was an option to turn off the shorts in the app. Right now we don't have a choice, it's making me dislike youtube.

[capp]

We already have store fronts, and memberships. Have for a long time. How is that a change?

[mentalog]

The problem with most of these platforms is they offer nothing unique. If YouTube sees tic-toc making a killing from shorts, they'll just add shorts to their platform. So will Facebook, Instathot, and every other platform. Now they want to put podcast on here so they can compete with Spotify while making it seem as if they're doing it for creators. Sad they refuse to give their customers and creators what they want. All these new features are being implemented solely to compete with other platforms not to help creators.

[MrEtatyomies]

No No No.. I don't wanto sell mercs, stuff and force feed membership or start begging from viewers... ads are the revenue and that's it... rise the CPM/RPM!!

[OlderBrotherYouNeverHad]

As a Hawaiian pizza lover I can confirm I despise shorts.

[jollyjames]

What is the benefit of YouTube shorts? Most creators have nothing good to say about it. It doesn't pay anything and it doesn't bring in any targeted audience.

[FRMillionaires]

YouTube removing the ability to link in shorts hurt a lot of YouTubers' incomes.

For them to turn around and fix a problem they created feels disingenuous to me, and I'm still unhappy about it.

[boatboy]

My guess is in one year, we still will not be able to select our thumbnail for our shorts 😂

[GYATEZ]

Great update, thanks. All I heard is YouTube is going to continue to tighten Adsense and force creators to do MORE work in order to make money on the platform. They'll keep ratcheting down Adsense payouts and forcing creators to use memberships, storefront, and supers. I've not made a penny with any option except Adsense. It actually feels like they are chasing their smaller creators away.

[UpliftingAfrica]

Aside from all the good stuff shared in this video, are we gonna ignore the fact that the presenter and the editor did a wonderful job? I was hooked till the last second. Wow...

[IMRROcom]

CPM, mine is just above $1. I went from making a few $100 month when my channels was small and with less views. Now I'm lucky to see $30 a month with a channel 3 time the size with 10x the views.

[jetah]

so youtube pushes shorts because they dont pay out much but then adds in patreon, merch store, memberships, and courses. that means youtube will get 30% cut from merch, and probably around 10% from memberships and courses. (percent's are a guess as i assume the ceo didnt disclose those fees)

that is more of a benefit to youtube than to the creators.

[Arminso-pjdr]

How about just get a monetized channel in viral-npc and call it a day 😂

[WorksOnMyComputer]

The problem with the revenue streams is they are all focussed on getting more money directly from the viewer NOT increasing the revenue the creator sees from the advertising. This is a major issue as the quality of ads on YouTube is often poor and revenue from ads has been declining for content creators. It's not good enough for YouTube to say we've found new ways to fleece your viewers, but you are getting squat from the advertising revenue. YouTube needs to work harder to raise the quality of the advertisers on YouTube and reward content creators more for good quality content with more advertising revenue. Ultimately if YouTube doesn't viewers will get tired of being constantly asked to pay by creators and quit viewing YouTube. They are already being asked to watch advertisements - that should be enough.

[adventuresofjandk]

We all know YouTube is not going to be creator friendly moving forward. Why make long form when shorts pay nothing.

[SoFrolushes]

Fan funding is not really monetisation.

[GeologyDude]

Be aware that YT courses may bring you money, but YT will want a 30% cut of that money

[StarlightAkari]

Hey just a heads up, that anime character that flashed on screen towards the end wasn't AI. They're a vtuber (virtual youtuber) and there's a real person performing behind the visuals there, just quick context since many people confuse this.