TDW2024: Kuro Producer Q&A Wuthering Waves Global Operation Strategy, Shortcomings and Future Plans

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[narushio]

Summary of 2024 TapTap Kurogames Interview

Wuthering Waves's global operation ideas

Main Discussion Points:

1. Global Independent Distribution:
- Kuro Games' commitment to global self-publishing and maintaining the same version worldwide.

- Benefits of spontaneity: efficient feedback loop with users, leads to accurate and effective optimizations.

- Timeline and experience: It took 7 years to achieve global spontaneity, starting from the launch of Wuthering Waves in 2024.

- Learning process: Built distribution capability gradually, starting with Punishing Gray Raven and learning through practice and observation.

2. Post-Launch Observations and Shortcomings:
- Experience and challenges faced after launching Wuthering Waves.

- Continuous learning and improvement based on user feedback and market conditions.

3. Future Directions:
- Goals and strategies for the future of Kuro Games’ global operations.

- Emphasis on maintaining a global version to ensure freshness and exceed user expectations.

Detailed Insights:
- Punishing Gray Raven experience: Initially focused on domestic release, gradually took back overseas distribution rights.

- Importance of self-publishing: Direct user feedback leads to better content creation and optimization.

- Achieving global version: Addressing time-limited wear and tear for overseas users to enhance their experience.

Conclusion:
- Commitment to global self-publishing and maintaining a global version for all products.

- Continuous improvement and leveraging experience from past products to enhance future releases.

Inshort: Kurogames values global player feedback and strives for continuous improvement, so provide them with constructive feedback to further improve the game.

[Xeeyar]

“i think it’s OK as long as we can survive” Awww that’s so sweet😭 They’re not greedy. They’re fine with as long as the game can survive 😭

[mwx]

Kuro is the only reason why i watched a 16 min chinese video with barely understandable english translations.. the take away..
3 rules:
love yourself
love the players -> EMPHASIS on this.
love the game
and that is why i will stick with Kuro always..

[Esre]

i just hope KURO GAMES as whole will continue its success more in the future

[czyu]

I like the fact that they're not afraid to show and be aware of what was causing the bad ratings. They know that the game's ratings aren't that high on TapTap and isn't sugarcoating it in this interview, they even listed out the concerns by players. As a player it feels reassuring to know when the devs are properly looking at feedback

[milmil]

Kuro Games is worth supporting.

It's very rare to find game devs and company that actually has passion for their products, and love for their dev team, staff, and players.

They deserve to be on top.

[Noksen]

Love the players, love the game and love the team. This is awesome mindset :) You can definitely see it in KURO.

[trgr]

Solon seems like he just got back from work to his apartment then forgot that he still have a meeting to attend to. 😁

[tarodeculture]

Love yourself, Love the players, Love the game...Whenever PGR and WuWa have a survey for us to fill out and the final section allow us to type in our suggestions and feedback, I would always tell them to remember to have fun making the game. I'm glad to hear that here. PGR Global may be a year behind, and I can understand that it would be upsetting for the players, but that's not stopping me from playing it. I still got a lot of story to read. Makes a good pastime while I wait for WuWa's next patch.

[xarixas]

That "conservative mindset" about not dreaming too big is the same of Hidetaka Miyazaki, by the way. I guess when you focus on making a good game instead of making big revenue you will actually make a good game.

[ellietomiko]

Solon looks tired and is just straight up rapping. I hope they get the rest they deserved. Im happy that they are making bank with Wuwa

[Gheniel_]

"When your own team's expectations can be lower, and you exceed expectations your team will actually have stronger faith, willing to do it and have a stronger sense of acomplishment"
its basically what he said at 6:48 to 6:55

[DanielSantos-ktxh]

Bro, I just love this game much, these devs, this community... everything about Kuro Games just puts a smile on my face😁😁😁

[klng]

I say whatever expectation and hope they have did reflect in the game. I hope they can dream bigger and act bolder from now on

[EzioIV]

To Kuro, Congratulations on your success in Wuthering Waves, thanks for making Wuthering Waves, I hope u continue to optimise the game and add in future content to make the game bettter and hence can experience more success in the future.

[JazzMyOpinion]

i am still amaze how well aware the devs is to the games problem..

[ZonzaAce]

It's a rocky start, but I trust in Kuro to cook and always want to do better. Just hope they get some more rest.

Love yourself + the team, love the game, and love the players to form the proper mindset for long term development. Very good quote. All they can do is keep cooking and do better each time. I'm excited to see how wuwa shapes out 1, 2, etc. years from now even with future competitors coming soonish, and hopefully looking back and thinking wow how far they've come just like PGR.

[lukeaquino]

Solon Lee looked like he hasn't slept for a week

[bpioxbq]

He actually talked a lot about what they have learned from PGR’s case(licensed out) and why they decided to publish WuWa themselves this time. Though there’re so many mistakes made in US and JP markets’ publishing process since these guys had no global publishing experience before, their guts and passion should be seen. Consumers have no obligations to pay for developers’ mistakes e.g. poor LOC quality and cheap marketing materials, this game does show a potential of a great live-ops game in the future, this video makes me remind of Hello Games and no-man-sky

[Bitz]

all the best & well wishes to kurogames, keep cooking! thank you for creating both PGR & Wuwa! oh and lucia's new frame is just insane! also thanks narushio for the upload ;)