Key Differences Between B2B & B2C Websites

There are key differences between a B2C versus a B2B website. In this video, our CEO Mikel shares how these differences impact the design & messaging of the site and your conversion goals.

This is Mikel, CEO of TinyFrog Technologies. I want to talk a little bit today about the difference between a B2C and a B2B website - a business to consumer versus a business to business website. We work, do projects and work with clients on both sides of the fence, so we have experience on both sides and there's definitely some distinct differences between the two.

Probably the main difference is that on a  B2C website, typically it's more of a quicker transaction. When someone lands on the website, they're looking to make a decision or  reach out immediately in order to make a transaction or to contact the company that they're reaching out to that can be the case.  But typically a B2B website, there's a longer sales cycle, so the website should be more of a tool to help facilitate and educate the visitor on what they're looking for and what their goals are so  typically a B2B website will have some due diligence and some educational components.

One of the biggest components, one of the biggest factors is content. B2B websites typically should have a very good and built out resource section whether it be a blog or news and articles and things like that because oftentimes the users who land on those websites will be compelled or will be motivated to go to those sections of the website. So the news and the content on those pages should be very relevant, it should be consistently updated on the website, it should be easy to digest and it should also be you know relatively consistently implemented or integrated into the website.

There's a lot of other things that kind of go between the difference between a B2B and a B2C website, but I would say that's probably one of the biggest differences is the B2B website is a educational website, it's a due diligence website in addition to a lead generation website. There's other things involved, but if you have any questions on how to build and how to construct and design a B2B website design or B2C website, feel free to contact us.