What It Takes to Run a 2.5 Lakh Crore Retail Business in India: Consumer SECRETS Revealed!

Dive deep into the fascinating world of grocery retail in India with our special guest, Damodar Mall, the visionary CEO of Reliance Grocery Retail. In this exciting episode, we explore the intricate art of selling effectively to today's discerning shoppers, diving deep into the modern retail landscape in the country.

Discover why Damodar Mall describes a Smart Bazaar as a 'swayamvar' of offerings, putting forth a unique perspective on how modern consumers choose their products. Gain unparalleled insights into the strategies and tactics that can transform your sales game.

We'll navigate the ever-evolving grocery landscape in India, unraveling the latest trends and challenges in this dynamic industry.

Join us for this illuminating discussion that promises to reshape your approach to sales and retail!

Introduction: 00:00 - 2:40
Retail is a “theatre of choice”: 2:41 - 7:41
Creating for Supermarket India! : 7:42 - 19:58
Building out mithai for modern retail: 19:59 - 33:46
Taking bets and stories of innovation: 33:47 - 39:30
Are consumers becoming more conscious?: 39:31 - 43:52
The landscape of modern retail in India: 43:53 - 1:00:00
Mr. Mall’s journey, pivot towards entrepreneurship & how Smart Bazaar was created: 1:00:01 - 1:18:44
Writing books & being a ‘Supermarketwala’: 1:18:45 - 1:30:00
Mr. Mall’s advice: 1:30:01 - 1:40:22
Smart Bazaar walkthrough: 1:40:23 - 1:58:33

[Foodpharmer]

haha thanks for mentioning me in the podcast Shantanu!

[mohitmb]

“Jiske paas paise nahi hote, wo kam khareed ke bachata hai; jiske paas paise hote hain, wo zyada khareedke bachata hai.” Great insight. Well put.

[satyajitsahu]

Quote: "someone buys a _chhota packet_ to save money, someone buys a _bada packet_ to save money!"
There are marwadis, who breathes business, and there are qualified IIT-IIM grads who operates on a very data driven, smart way. This man is best of both breeds.
Wow! One of your best interviews Shantanu.

[TimePass-opys]

Shantanu, if you read the comments, I am going to meet you one day and thank you personally for this kind of info which you put out .I am 29yr old guy in software in the US and starting up in india.. such vedio content is gold for people starting up now ...just amazing... Willing to pay a monthly subscription for such content

[Smartprepare]

This video beautifully teaches millions of ways in which customers are tricked into buying what they don't want. The takeway is stick to your checklist and budget while shopping and don't fall in their traps of overspending. And this happenss in all the sectors. Beautifully portrayed as how this happens in retail sector and the way in which emotions of customers are monetised in the name of experience.
Enriching and worth watching discussion.

[guptabhik]

I can watch this conversation or masterclass it in bits and pieces but throughly enjoyeing it

[CHANDAN]

All said and done. No one can undermine the clout Reliance has built in the Retail segment in the past decade.
This video is packed with lot of insights about what Indian businesses should focus on to reach the customer. Especially when they are creating new categories in Consumer space.

[davidavokkaran]

Malayali : Red Matta! thats so right! this guy knows the pulse really well. He listens to his consumer.

[riteshwaghmare]

One of the finest conversation for branding, marketing, consumer insights overall it was a great privilege for me as a mba aspirant . Looking for more of such quality content delivered.

Thank you barbershop and Shantanu Deshpande for making this video.

[mrikhapradip]

Through Top to Top Store walks & Golden Spoon panels, I had the incredible opportunity to interact with retail legend, Mr.Mall. His knowledge of consumers, brand and the industry is unmatched. His wit is as sharp as his mind- very Desi and so relatable . #humbled

[parvezsonu]

Why dont we have these type of invaluable podcast or conversation in hindi or may be hinglish so that more people from tier 2 and tier 3 understand it properly and have clear understanding

[mannuanu]

So many golden nuggets of wisdom dispensed by Mr Mall in this episode...

[bilavalaziz]

I manage a brand and for me this video was liquid gold. An absolute eye opener. Fanstastic content.!!!

[jitesha]

Thank you for the video.

For the first time I saw a video of this length with interest.

[pravinsharma]

So good insight after a person is face professional set back but still generous in sharing his success story and respect all ….

[aamaji]

Thanks Shantanu for doing this podcast . I got to know how little i know about retail business. Damodar Sir hats off to u 🙏🙏

[abhinavclaudius]

Awesome thats what I say to my family and close friends that even if I fail in entrepreneurship there will be someone in the market who can collaborate with me in the future. There is no failure only learnings. Superb SD❤❤❤

[TimePass-opys]

Wow! The way this man think has had my mind blown. Great insights 🤯. I will certainly use this mindset in my startup

[prathamesh]

Exceptional insight inside retail by Damodar Mall Sir 🙏🏻. His simplicity and humbleness is so aspirational for any person. This is सत्संग for entrepreneurs and overall all curios people. Thank you for this Shantanu. Looking forward to more amazing content.

[sujeethreddy]

Womderful podcast, loved every bit of it especially when he slows down and I knew something was coming up. Enjoyed and learned watching it!