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VF2021 - Crisis And Emergency Risk Communication
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Crisis & Emergency Risk Communication (CERC): Effective Practices for Communicating Health Emergency Information to Agricultural Workers
Presented by Lisa Briseño, CDC
The right message at the right time from the right person can save lives. CDC’s Crisis and Emergency Risk Communication (CERC) draws from lessons learned during past public health emergencies and research in the fields of public health, psychology, and emergency risk communication to help health communicators prepare and deliver effective messages under extremely challenging circumstances. Participants will learn about CDC’s CERC resources and basic principles, engage in discussions about best practices for reaching agricultural worker communities, and learn about COVID-19 information resources for both agricultural workers and community health workers.
Presented by Lisa Briseño, CDC
The right message at the right time from the right person can save lives. CDC’s Crisis and Emergency Risk Communication (CERC) draws from lessons learned during past public health emergencies and research in the fields of public health, psychology, and emergency risk communication to help health communicators prepare and deliver effective messages under extremely challenging circumstances. Participants will learn about CDC’s CERC resources and basic principles, engage in discussions about best practices for reaching agricultural worker communities, and learn about COVID-19 information resources for both agricultural workers and community health workers.