How I Write Simple Emails That Make Money

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[mcmeniman]

Hormozi ad on a Hormozi video. My life is complete.

[joe-buchberger]

the content plus how he delivers it is absolutely insane. One of the best channels about business if not the best

[ShiimiAnongeni]

He breaks down how to actually create value and grow money with discipline and smart decisions. This video proves that it’s not about starting big it’s about starting right.

[setexasmovingservices]

I feel 100x smarter every time I listen to Alex Hormozi

[jurins]

Always delivering value, Alex! Your insights on growth and customer focus are spot-on and incredibly inspiring. Appreciate all you do!

[timgarrett]

A super incredibly valuable video. No BS, just gold, all the way through

[jiftip]

3:00 Packed with truth bombs that hit squarely in the face. 😍😊 Thank you Alex 💯🎯 We needed this.

[Inflightmuzik]

1. I skipped an Alex Hormozi I ad to watch more Alex Hormozi. 2. Love the beat in the intro. Totally got me hyped about emails 😂 💯 (it’s the same type of beats I produce)

[the.trustguy]

This is the most beautiful ad for the signing up for email updates. Note: I'm of the sample that already is

[petervndr]

Watching this in the sauna and literally forgot I was in the sauna. This is so good.

[mr_dougcampbell]

That CTR makes me want to cry about how much of a failure i am 😂 10/10 content as always Mr H

[AnjuliMack]

A much needed reminder to get back to nurturing my email list! Thank you ❤ I personally check my email accounts multiple times a day. Such a great communication tool!

[MaxErikstedt]

I run a cold email agency, setting up email systems for businesses.

[mobiledevlife]

Always sharing the best advice 💪 Starting my email strategy right away!

[ESMorg]

I like this. My emails i usually send out 6 good ones to start. Who am i. What do i do. How do i do it. How did i learn it/earn it. Who do i do this for. And lastly, how i can do it for them….over the first couple weeks ppl opt in. This gradually builds credibility, trust, and desire leading up to offer emails

[PouriaBakrani]

Let me sleep bro - just watched your video with Simon squib and you uploaded this now.

Can’t even sleep anymore😒

[abdulrashid-dwfg]

I love your content, so much valuable insights and knowledge, Thank you a million

[playarabbit]

Everybody should network more, it helps when different options share info about you!

[digitaljames]

Another wildly valuable video. Thank you!

[jamieclarke]

When’s 100 million sales coming Alex? I’ve already gone through offers and leads and it’s making a huge difference to my business and my understanding. Implemented a lot of stuff already which is key