This Is the No. 1 Mistake You Can Make When Pitching Investors

This week's episode of Elevator Pitch features pitches from minority founders in the finance, beauty, cannabis and beverage industries. Some of the founders have years of experience with starting ventures and raising funds, while others are pitching in front of cameras for the first time. Regardless of their previous experience, every person in our elevator has to stare down the ticking clock and battle their nerves to deliver a succinct and compelling 60-second pitch. 

What happens if they stumble over a rehearsed sentence or lose their train of thought? Will they be able to get back on track and impress our investors — serial entrepreneur Dre London, angel investor Kim Perell and Netflix co-founder Marc Randolph — or will they completely fall apart under the pressure. Watch the full episode to see who manages to pass the first stress test and get into the investment room.

1:32 Whitney Beatty of Josephine and Billie's stumbles through her pitch
5:31 Kim Roxie pitches Lamik Beauty
15:40 Ifeanyi Umejei pitches Groovv
19:37 Toli Obikunle pitches Sapiens Beverage Company

[ChrisProutyVideos]

Thanks for sharing this great content...my biggest takeaway was understanding the risk factor especially when considering the valuation.

[BrettFoxstartupceo]

This was really really interesting to watch because it's so clear how quickly you make decisions about whether you are excited or not about investing in any given company. If you believe Malcom Gladwell in his book "Blink", it's maybe 7 seconds. This video proves it.