Apple Built The Vision Pro To FAIL, And It's Genius

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🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design, psychology and stories behind tech and making stuff on the internet. I'm a tech Product Manager, builder of things made of pixels.

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The Apple Vision Pro Headset is a stupid product on the surface, but it is a calculated move that can bring Apple to the holy grail of computing: true augmented reality. I predict that when true AR comes along the equivalent of the iBeer app for the first iPhone will be the fake power level counter from dragonball. So sick. Anyways, enjoy the video (you must, since it took way too many hours to edit)

[JeanBaptisteDesJardins]

I just think that more people can afford a $3, 500 gadget today than they could afford a $10, 000 computer in the past.

[antoc]

Funny thing, Steve Jobs said in an interview that the idea of a "Ipad-like" product actually came before the idea of a smartphone. Great video!

[mrcet]

Yes, the 2023 Vision Pro is not what Apple will really sell, in the sense of associating with the Apple brand, and actually make money on. They’re releasing this version to get developers engaged, to gradually define what it will really become.

[Syvre_]

I am a firm believer that this is a stepping stone towards the future and not a permanent product

[RinoaL]

Even if it doesn't amount to much, I still haven't seen a single VR news video since that hasn't mentioned it, so the vision pro already is having a good impact being a kick forward in our expectations and what we want from our VR headset software.

[rui.craveiro]

Am I the only one watching this that thinks that no, the king doesn't have any clothes?

[luciusartoriusdante]

How augmented reality is a topic that keeps on popping up on this channel, while being completely under the radar of most tech influencers out there, is fascinating in itself — especially how you've managed to see VPS as a key peace of a truly evolutionary technology. I'll be sure to keep an eye on this channel to let me know when all the pieces are in place to start developing my own AR product!

[Genshi]

Wow, so wrong here. I'm only at the 2:40 mark in your video but, when you said that "at launch the iPhone was $599, more than double the competitors and could do less" where did you get that BS? Just before the iPhone I had got the Motorola Razr V3 which I waited to get until the price came down to $500 It was originally $700) and it's not even a smart phone! And when the first iPhone was introduced, it did WAY more than any of those smart phones that were on the market. You tell me one smart phone back then that had a full web browswer liek the iPhone, that had a built-in music player with album cover artwork like the iPhone, and on and on and on...

As for VR/AR headsets, there are several "Pro" headsets that are actually way more expensive than Apple's forthcoming Vision Pro that don't even come close to the capabilities, or more importanly, the User Experience (the the that makes Apple great) of the Vision Pro.

[christopherstreet]

I think people forget that Apple considers this device a computer — and the price is aligned with that intention

[Woodkin]

The Vision Pro is a workignprototype that is being sold to
1. Cover costs of the rolling project.
2. Test out the product in real world applications to see how real people use it.
3. Advertise the product to the masses, im sure the product will be one of those "I saw John the other day, he had one of those Vision Pros"

[scottekim]

Great analysis. I think you've nailed it. Saying this is like the Lisa launch, but deliberate, is brilliant (I know many of the Lisa developers). Now the launch makes more sense...it's a vision statement in the form of a product. There's one more thing you didn't cover in your video, which is that debuting it at WWDC means a big part of their strategy was to get developers excited, which they clearly accomplished. It takes years to develop a software ecosystem, and they probably can't afford to wait any longer. You also filled in the last piece of the puzzle by stating the obvious (but rarely mentioned): people don't want to wear an ugly piece of hardware on their face....and that means Apple's real goal is to build a stylish AR device. The Vision Pro is therefore their developer kit and a PR device.

[bottledwaterprod]

You're right about this. The Vision Pro isn't so much a product, as it is public development and r&d. Affluent tech enthusiasts will have fun, Apple will adapt from the feedback, plus by the time it's ready people will have already used photogrammetry, drones, lidar, etc to map out the real world and put all kinds of interesting things in physical space.

[XbotLife]

apple can do no wrong in the eyes of a fanboy, even a fail is a chess move

[TiberiuCorbu]

Apple figured out a way to glue ads to people's eyes.

[RavTech]

This was a great video, it deserves way more views than it has.

[jamesdean]

Best take by far. I find it kind of unusual that most takes are "this is awkward and too expensive" when it's obviously starting a journey to the future. Also surprising is that people expect Apple to be able to develop true unintrusive AR without doing so publicly and with feedback. They're not magicians, and they tech required is incredibly advanced! I guess it's a bit different to their normal playbook, but AR is legitimately that hard.

[noot]

2:22 no? other mobile phones weren't remotely comparable with the iphone and in no way could the iphone do less things.

[richaprasad]

Good take! Would love your thoughts on Hololens as an existing AR stab vs this

[RichardEllwood]

This vision of the future of augmented reality is a dystopian nightmare in my opinion. I hope it never comes to pass. Why can't we just be humans and interact with each other? Interesting (yet terrifying) video; thank you for making it.

[carlosb]

So far most who have tried vision pro have said they are very impressed with the quality of the product, and most also said it's worth the $3, 500, it's a premium PRO product that has things no other headset has, Apple has over 5, 000 patents on this product, they had to create technology that had not been used in any other devices such as micro OLED screens, a curved motherboard, etc.