Shopee | 9.9 Super Shopping Day (2019)

2019 Singapore
Client: Shopee
Agency: Shopee Indonesia Brand Creative
CEO: Chris Feng
Creative Direction: Randy Raharja
Content: Huiyan Pan
Production: Shopee Indonesia Brand Creative
Producer: Andika Pandjaitan
Videographer: Almitoshima Yumi Anggas
Music: Baby shark

With: Cristiano Ronaldo

Milieu research 2020: 24% of audiences in Singapore ‘dislike’ the ad. Stated reasons were they found it “silly” (60%), made them cringe (60%), and was “annoying” (47%), and lacked product information (37%).