Why No One Watches Your Content

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Every day, small content creators ask me why their content is failing. Creators across multiple social media channels rarely understand why no one watches them, even though most of the mistakes are the same ones over and over.

This video explains why Twitch streamers get no viewers, and how to get more viewers on Twitch. It also covers why Youtubers get no subscribers, and how to get more subscribers on Youtube. There are a million videos on how to grow on Youtube and how to grow on Twitch - but very few videos bring up the points in this video.

I hope this video is the spark that a small content creator can use to grow your brand in 2023.

Editor / Videographer: Devin Nash
Thumbnail Artist: popret

#Twitch #contentcreation #contentcreator

[nuttylmao]

I see you've grown from posting the MP4 file directly from OBS and graduated to editing with default Arial text overlays. Very nice!

[leokoach]

I think you should add one more thing there... consistency. So many people are quitting way too early when they don't get quick results. Being consistent at least for a business point of you, which I believe 6 months to a year to get some results, is one of the foundations of a successful startup.

[TheHorrorGeek]

As a guy who was a professional writer for 20 years before jumping to YT, I absolutely despise being called a "content creator" and my work "content" -- it devalues creatives and the things they create. Anyone can make "content" -- but what sets successful creators apart is exactly what you're describing here.

Still here at 9 minutes. :p

[_RKev]

It is weird seeing a Devin Nash Video less then 30min long (and without Notepad), but I like this more concentrated and edited style, especially for such a topic where the target audience is less likely to watch a 40 min Video, this gets straight to the point

[lahistoriaespana]

As an educational content creator I think I fall for the third mistake about not creating controversial content. I have created controversial content on YouTube, TikTok, etc. and those are usually the best performing pieces of content, but I just prefer to tell lesser known stories that I think deserve to be told.

[asquirrelplays]

I completely agree. I started my YouTube channel because I had things I wanted to talk about with other people, not because I wanted subs/views/money (though I will absolutely take them, and gladly). I want to make a community that can build each other up and share good times with, and that can all start with some discussion. I have a long history in manufacturing, so I'm all too familiar with the "all production no soul" concept. A lot of places I worked at that started out with a unique product eventually became bland, boring, unwanted, not needed, and were struggling to stay relevant. I've had to explain more than once that "in your effort to produce, you forgot how to create". Every time they forgot what got them there to begin with and could only focus on the money.

I see the same thing with YouTubers. They forget where they came from and get blindsided. Having just started the journey recently myself, I can very easily see the temptation. Trying to please the algorithm and get those tasty views is an easy trap to fall into.

[disparutoo]

Absolutely agree. I do think knowledge of your stats and the algorithm matter (advantages of setting up binge sessions etc), but storytelling is key. Stories are how we have passed on knowledge since the beginning of time, there is something ingrained in us to be attracted to stories.

[ATRestoration]

For me it seems that if a person is very good at something (whatever it is), people will notice and appreciate it. When my videos went viral, I was very surprised that so many people are interested and super impressed what `I´m doing in my little workshop. For myself it was just casual, every day work and nothing special. I never thought that it would interest masses.

[AMarvelousLife]

One thing creators need to realize: We can tell whether the content is from passion or from clout-building. Once someone has the mindset of "I want to be a YT celebrity", all hope goes out the window for success (for the majority). You need to let your passion guide you and produce the most value you can by letting your love for your work take over. When this happens, it's evident. The way you speak; the way you script; the way your eyes light up when you talk...Everything changes.

I often see people complain that they "would be better if they were good at public speaking" but I dont know how much I believe that. I've had some pretty anti-social/reserved friends who don't speak much but once you put them on the topic of their passion - THEY BURST in excitement.... It's that exictement that gets people watching and subscribing... If no one is watching your content, re-evaluate why you're making it in the first place?

[mysidia]

"investing in your business, buying thousands of dollars worth of equipment, is a form of procrastination" <--100% accurate, I've seen it many times talking to new creators. Always framing things "after I get this, when I get an editor, once X is upgraded, etc". Great video Devin!

[RadioactiveGamin]

This video makes a ton of sense to me. A year or two ago I started to and quickly stopped forcing myself to make content or stream for the simple fact I get miserable when I do force myself.

I have a 98% completed video I spent hours and hours on, loved every second of making, and am very happy with it so far, but I haven't worked on it in months. I also have a good number of video ideas I could bring to the games community that haven't been done there yet. Been wanting to do them for a while but even my usual lazy aim frag movie is a chore to do now.

Same thing with my stream, ages back I was starting to able to get a consistent 20 average viewers, and an opportunity with the game I play where I can schedule limited in-game shoutouts for when I go live. On streams with game shoutouts it wasn't uncommon to maintain 40-100 viewers for the rest of the stream, when prior to shoutout it was around 20 average at the time. I only ever streamed around 2-3 hours and 3-4 times a week, but it still became a chore to force myself to stream on days where I did not feel like it.

Man I wish I had the drive for content creation and gaming like I did 2-3 years ago, now that I'm a lot better with things like premier pro. I still randomly enjoy making content that doesn't take long when I get inspiration, but nothing large scale at the moment which I really want to be able to do

[Infernoman]

To put it another way, Devin wants to emphasize the creation of content, NOT the manufacturing. Thank you Devin for the help you provide. 🔥

[sunshinegirl]

You know this is really the perfect time for me to see your video. I've been wanting to give youtube another shot and trying to think through what kind of content I like to watch and would want to make. This really helped! All the people I follow are so genuine. I feel like they would be the same person if I met them irl instead of on stream. And they're so excited, or passionate about what they do. It really shows. I need to find that in myself.

[ChromaCee]

A lot of the whole algorithm shit and feeling like I have to make content I'm not 100% passionate about is what lead me to use YouTube as a repository for my Newgrounds content, which the latter has actually reignighted my creative well being because of the lack of pressure in the numbers. That lack of pressure is what makes me feel confident in sharing all the crazy ideas that I have! Sometimes (a lot of times really), I do fall into the whole "algorithm anxiety" trap, but I am working on that by teaching myself how to be content with the audience I do have, even if only a little bit of it is on YouTube.

Thank you so much for making this video. Its very soothing to hear a deviation from the whole "follow the algorithm" bullshit we hear every day.

[MinuteMon]

I’m here at 9 mins! This is my first video I’ve seen of yours and I subbed immediately. I’ve definitely fell into each of these 3 reasons before - especially the “needing to buy more gear to make production easier” but realizing that has nothing to do with telling a good story. Keep it up!

[aMildCow]

DEVIN THIS IS SO IRRLEVANT BUT IVE BEEN WATCHING YOU SINCE I WAS A NOBODY ANDY, STREAMER WITH 0 FOLLOWERS, NO YOUTUBE CHANNEL AND NOTHING AT ALL.

YOU HAVE HELPED ME TREMENDOUSLY AND I JUST WANTED TO VOUCH FOR YOU. DEVIN DOESNT TALK OUT OF HIS ASS HES SPITTING FACTS


AND I STILL WATCH UR VIDEOS!! THERE IS ALWAYS SOMETHING TO LEARN! I AM ALWAYS LEARNING!!

(EDIT) i am literally the guy who "invests" as procrastination

[h.t.]

Dude it's so hard to see someone talk about becoming a youtuber from the emotional/"talk about what you love" side, instead of the technical side. Thank you so much!

[HKSFMinerva]

3:59 Point 2: I've seen too many people starting out since the 2021 VTuber Boom, buy expensive equipment/upgrades only to stream and post less.
I agree it is a form of procrastination as often times, I've observed a form of "I've made it energy" from people with such purchases.
(I'm guilty of No.2 as well because I've paid 900 SGD for 10 videos from an editor last year, but stopped the practice due to poor returns; a life lesson)

To add: the problem is worse is if such purchases were made in credit or instalments versus cash upfront; then they will fall into the trap of No.1,
Where they start to get money-hungry in order to get "a return on investment". Donations, Subathons, Follow-For-Follows, etc.

Re: I'll take your advice for Point No.1 & 3 and try to make more "me" & "rock the boat" non-VTuber content,
versus mainstream for the rest of this year and maybe into the next.

[CHEFPKR]

YouTube is a service industry, it's a digital restaurant. Serve people what they want and what you love making

[saltydolphin]

Glad you covered it. I think people absolutely go in with the idea of just trying something that "works" instead of sticking with a passion. Try something you truly believe in and show people why they should also believe in it.