How to Repurpose Content for Social Media

Have you ever wondered how you can repurpose one piece of content into multiple pieces of content? I am a big believer that content you create should be repurposed and repackaged. Not “spray and pray”, but repackaged and repurposed over the course of different platforms. In this video, I share 3 easy tips and ideas for repurposing content for Real Estate professionals.

Tip 1: Long-form to short-form video
If you're creating longer form video that is educational or informative this is ideal to repurpose! For example, you may create a long 5 to 10-minute video with home buyer tips that could easily get edited into multiple short clips or videos you post to Instagram Reels or TikTok.

Tip 2: Transcribe videos into text
Getting your videos transcribed is also an easy way to convert your video into text. You can put that text on a block, use it in your YouTube descriptions or even in your email newsletters.

Tip 3: Create multiple graphics 
I love using Canva to create multiple Graphics using the wording that you used in your video. Some people relate more to video and others graphics and this is a simple way to repurpose your content.
 
As a bonus tip: don't forget that any live video you record like Instagram live or Facebook live can be downloaded and repurposed and reposted on other platforms. If you have a podcast you can also take the audio out of a video and repurpose it over on your podcast. The options are endless!

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Chapters:
0:00 - Intro
01:19 - Long-form to short-form video
03:26 - Transcribe videos into text
04:16 - Create multiple graphics
05:35 - BONUS

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[KatieLance]

Here are a few ways to repurpose content for social media. What's your favorite tip? Comment below!

[GrowWithWill]

Can't agree more! When you repurpose content,  you not only increase the number of people you reach, but your raise your chances of your content being shared across the web.