2 reasons to rename inbound Amazon FBA shipments in Amazon Seller Central (2023)

DESCRIPTION: Use the "rename" feature in Seller Central to give shipments a human readable name. Here's why.

My name is Ian Lamont, and I am an experienced Amazon, Shopify, and Etsy seller who has built two successful brands from scratch. I am also the creator of the Lean Media framework, which provides a new approach to innovation that reduces costs and risk while boosting the chances of making media that audiences love.

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