Logo Design Process for a Sports Brand

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We welcome you to our Frodger channel.

The main activity of our creative design studio is aimed at creating logos design and visual identity of brands but importantly, most of these projects are based on working with real clients in real work. Today, we will develop a logo for an investment company in the sports field. Estrella Sporting Ventures an investment company specialised in developing sports facilities, investing in sports technology startups, bringing major sports events in the region and acquiring boutique sports brands.

In this tutorial, we will focus on creating a logo design from start to finish and will look at such stages as communicating with a client, searching for ideas and sketching. And then we will bring to the final result the most appropriate sketch for the purpose of the project. We will do all these actions step by step in Adobe Illustrator, and upon completion of the project, will prepare a presentation for the client.

Enjoy your viewing!

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00:00 – Tutorial Objective
00:25 – Client Message
00:52 – Logo Design Questions
01:26 – Mood Board
01:40 – Sketching Process
04:31 – Logo Refinement
07:53 – Font Customization
10:34 – Logo Design Presentation

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#logo #logodesign #logos #brandlogo #logogrid #frodger

[Graphstorm]

Awesome video and creative results! Great work mates