LOOK HOW DARK THIS FOUNDATION IS 😱

[Noah-soxb]

“Back in my days i use to be the darkest shade of foundation” 😂

Fax*

[fuui]

I'm not black. But I enjoy watching videos of black women trying the darkest shades of cosmetic companies and being satisfied by them. It feels like justice.

[Lilith_]

“Holy macaroni” is such a wholesome grandma thing to say 😭 so cute!

[bleepbloop]

I’m pretty lightskinned but my mom was very dark & it sucked to see her struggle to find foundation for years, she kinda just stopped wearing makeup. Every time a see new dark makeup line come out I am like it’s beautiful

[jend]

Everyone of every skin tone should be represented. This is beautiful!

[tvzq]

it needs to actually be tested on someone in that color range bc that looks super gray

[lavipurple]

Yeeees this needs to be the new standard. I know plenty of people who would love this product since they still to this day struggle to find products for their skin color.

[divinechannels]

"Bro back in ma days. I used to be the darkest shade of Foundation" facts 💯

[KaeMarie]

I literally love seeing brands being inclusive and having shades for darker skin tones ❤

[jayrossbeauty]

My biggest thing with brands when they do bring out dark(er) shades is they usually are overly cool/grey undertone or overly red undertone. I love when they include depth but undertones play a key part too ❤. With that being said I do have a lot of SheGlam products and in terms of face products they have definitely listened to their audiences and they don't take years to add what they missed 👏🏾👏🏾👏🏾

[chavak]

golloria tried this and it looked super gray-green on her. companys need to be taking into account undertones, its so often missed

[pharrella_de_Vil]

Sis for real, I use to be the darkest shade too, at MAC and in the drugstores and now my niece is telling me I’m “not that dark skinned”

[ItsMaddie]

I know I’m not black, but I’m really happy that brands like this are expanding their shade range. It makes life a lot easier for some other make up influencers or just regular people. We need more brands like this.

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[JennaLeigh]

Rihanna really kicked down the door and showed everyone that YES-- deeper shades WILL sell! Now we have more and more brands expanding their shade ranges. It's beautiful to see. ❤

[PansyF]

That's amazing. I'm so so glad to see more companies being more inclusive. I am extremely pale so I feel the struggle of finding a shade light enough.

[rainyday]

look a lil grey but its a start!
Edit: Not every dark shade on a different skin tone is going to look grey. please come into this thread to celebrate the fact that there is inclusivity. I don't need educating. Thank you ♥️

[madisondodds]

I genuinely love to see the inclusivity in makeup for all my girlies out there who have that beautiful darker complexion. It’s so refreshing and just makes me happy to know that others out there can find a shade that works for them. I know I get excited when I find one that has the right undertones for me so I can only image what it does for others out there who have such a limited selection with different brands.

[kareena-]

I’m so happy that companies are making darker shades but that looks grey if u were to put it on someone who is acc dark but at least it’s something ❤

[jeannettepyatt]

How does it look even darker outside of the pan? This is glorious! I need to see Nyma try this one.

[elisheva-kaimez]

I'm soooo happy for the Black Queens you all deserve that and more 🎉🎉🎉🎉