Wait, why do I need a color palette?

Why do I need a brand color palette anyway? A color palette is kind of like your brand’s secret agent: it’s hiding in plain sight. The psychology of color means that your audience will notice and internalize your color palette before they even realize it, and that’s half the battle of getting your brand to be recognizable! The colors you choose to reflect your brand will bring your values and goals to life, and your people will KNOW this. You need a color palette to help you decorate your office or shop, create marketing materials, design a website, and run your social media. Follow along for ‘how’ to develop a color palette.