How To Do An SEO Site Audit - On-page SEO Part 3 - SEO Unlocked

Today I'm going to teach you how to do an SEO site audit. With this lesson, there's going to be a lot of factors and a lot of things that we're going to be breaking down. In addition to that, we're going to show you how you can do this through Ubersuggest, which is an SEO tool. So that way, you don't have to do this all manually.

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You want to first find the areas that you need to fix on your website, so first off, go to Google and type in site, colon, and put in your domain .com. Once you hit search, what you'll see is a list on Google. You'll either see one result, which is not good, you want to see more than one. You'll see zero results, which is not good either and if you have that, don't worry, we'll teach you how to fix this.

So once you know that you can be seen, you want to make sure there's only one version of your website.

Then I want you to go to Ubersuggest, type in your domain name. It'll take you to an overview report under the traffic analyser.

If you're seeing more traffic over time, that's great. If you have a new website or a website that's barely old and you haven't done much SEO, you're probably going to see no results. And that's okay as well because as you implement some of these changes that I'm going to teach you, your numbers are going to go up, you're going to rank for more keywords which is what the bottom graph shows you, and you're going to get more traffic from Google, which is what the top graph shows you.

And this report's also cool because you can put in some of your competitors and it allows you to compare how you're doing to your competition over time.

Now it's time to go and analyze your website to see what's wrong, what you need to fix and how you can get more traffic.

So with the SEO site audit report, it shows you an overview. Your critical errors, your warnings, your recommendations.

You have to fix your whole site.

Then you also want to look at the warnings tab and then the recommendations tab as well.

If it shows that you have thin content, that's not good. You want to fix that. Not every page is going to be perfect and have a lot of text, but fix the ones that make sense.

Because when people search on Google for images, and the image search is very popular, especially niches like travel, if you don't have alt tags, it's harder for Google to decipher what that images is about.

You also want to look at internal links. Throughout Ubersuggest, once you put in your URL, assuming you're getting more and more traffic, eventually you'll see your top pages report load up with a ton of examples.

Backlinks, really important factor because the more sites linking to you, the better you're going to do as well. But not all links are equal, some are bad, some are good. This report shows you all the people linking to you and the anchor text of the link.

Going back to the site audit report, you want to make sure you don't have broken pages or broken links. It'll point that out as well and you can fix those.

Remember how I showed you that top pages report? If you have a new website, you won't see much there, but if you have an existing website and a ton of traffic, you want to make sure you're linking to those top pages when it makes sense because it'll even help them get more traffic, more social shares, more backlinks over time.

And of course, last but not least, I want you to check for penalties. So go to Google Search Console, look at manual actions and just make sure there's no issues detected. Because if there are, you want to fix them.

#SEO #NeilPatel #DigitalMarketing

[neilpatel]

Want More Traffic, Leads, and Sales? Go Here: Npdigital.com

[suzannekristel]

You just helped me to get the score of our business from 72 to 99 ! Thank you so much, I totally recommend your site !

[ClassroomWithoutWalls_DrAi]

I am LOVING this series so much, Neil. Thank you for sharing so much valuable information for free. I cannot wait to interview you on Wed. Thank you for being so generous with your time and expertise!!! much appreciated.

[kashifkabirr]

Tysm for the Course Sir Love from Pakistan... Site Audit explained in detail wow...and pdf are really helpful...thank you

[arthurhis]

We built our business in France thanks to your tools, thank you Neil.

[chedatmetro]

Neil thank you for sharing all of this knowledge! Thank you for putting oldies videos!

[dr.thapa]

Here I got a answer to my earlier question about excluded pages from my blog

Everytime I close my eyes I see myself to highest possible level but I don't know how I will get to that level
And here comes Neil Patel seo course.... Thanks a lot for your guidance

[NasirAhmed-srvy]

Thanks neil!
This course is helping me.

[HarinderSingh-mkum]

Thanks Neil ❤️ I started applying all your learning to my website. I'm getting good response. Thanks for the information :) Love from INDIA 🇮🇳

[mindtomatter]

I’m here again Neil very valuable information for free crazy

[mt-used]

Simplify complex with Sir 🔥 Neil Patel

[DararaiRodpai-Parham]

Thank you so much for this wealth of information! These steps are clear and extremely helpful! I'm definitely going to work on these steps.

[karthickrajalearn]

In 8:12 to 8:23
When People are Searching on Google, and they went Images
Travel Niche👌👌👌
❤️❤️❤️❤️❤️❤️❤️
Today i did for My Client (Travel Niche ) Blog
Great Great Great Info Sir

[pradoprado]

I'm learning so much and the best of this course is that it's free! Thank you!
Just I had one doubt, what if I have backlinking from forums? Should I get them removed as well? Do they affect my rankings?

[.Koreans.American]

Ooooo there are so many things to learn 😂 I’ll come back to study after I upload my new video!

[anirbandas]

Thanks neil you helped me a lot...i used to use your ubersuggest but it's now demanding money or subscription....

[SS-qtki]

Thanks I have learned it fully thanks a lot....

[GajendranMegajolla]

Thanks neil! this helped me to find my mistake

[theautismpage]

I love how clear this series is. I am really struggling to see why my traffic is almost non existent on Google with very little movement in over a year. I have been implementing good SEO for some time now thanks to all your help and really struggling to see why google just isn't ranking my content well. Also is there a reason why would I have a Domain score of 11 on Ubersuggest but 24 on Moz seems like a big difference?

[harshadzinzala]

🙏amazing person you are, way you explain all this knowledge is so easy to understand. Thank you Neil Patel and Team.