Design Masterclass: How to Build a Personal Brand

What is a personal brand? What is unique about you? What are your values, personal qualities, history and focus? Answering these questions is only the start of building a personal brand and Adobe Evangelist Paul Trani will take you the rest of the way to build a cohesive brand story with visuals.

Host Paul Trani is an Adobe Principal Worldwide Evangelist based in Colorado:

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00:00 Start
2:32 Introduction
4:40 Text vs Area Type
6:05 Clipping mask and Blend Modes
7:18 What is your personal brand
8:29 Identifying your brand
20:40 How to edit headshots for your brand in Photoshop
23:19 Neural Filters
26:05 Camera Raw Filter
32:31 Putting your art in your portrait
35:21 Tips to create your logo
37:19 Simplifying paths in Illustrator
40:59 Creating a color palette
45:00 Brand Platform
53:37 Creating consistency in your online presence