I think I did it... I think I created the perfect protein bar AND they're vegan + gluten-free!!

PART 2: SET THE BAR.

I’m all for healthy eating but not at the expense of something that ain’t gonna taste good. Throughout my fitness career, I’ve had almost every type of protein bar and powder, and TBH I can tell you that I’ve never found one that I’d eat for fun.

Over the past year and and a half I’ve been working on a developing a protein bar inspired by cereal bars. I just wanted something CRUNCHY! And sweet but like, not too sweet! Supplement bars tend to have this thing where they overcompensate for the weird taste with more fake sugar and I simply CANNOT.

This was my first stab of creating a protein bar and honestly, I had a much smoother time with this development compared to the protein powders! I owe it all to the pea crisps and brown rice crisps bc they really gave my bar that Rice Krispies energy! I legit eat the Snickerdoodle bar for fun. Like not just post workout, but I legit just choose it over chips during that 3pm slump. Like WHAT IS THAT!? And I love chips!!!

Ok but taste aside the box itself deserves its own paragraph bc seriously. It’s a beaut. You see the stripes on the top of the box? Does it remind you of something? Maybe the awning of a sweet little bakery in a quaint neighborhood? It took a long time to get the packaging down. Every draft just felt so blah. So regular. Then I thought about what feeling or memory I wanted my packaging to evoke, and it struck me. My box needed to be a mini bakery. My box needed to emit food vibes! When I finally saw the sample of the gold awning on top of my little box, my heart felt complete.

So there you have it! My first ever protein bars! I can’t even believe it. Like the powders, they are plant based and gluten free! Right now they come in 2 flavors:

Snickerdoodle — my fave
Chocolate Peanut Butter — Sam approved

They’re available at Target in store and online! I hope you get to try it! Please tell me what you think. I’m always so nervous with food launches bc we all have such different taste buds! But I also wouldn’t ever release anything I don’t stand a million % behind, so YOU BETTER LOVE IT!!!

💜Cassey

[lost_pakora]

She is a born business woman! So inspiring 💯

[__LVart]

The box needs a picture of the bar on it!

[zada]

Tip, remove the picture of you from the box. I subconsciously shy away from influencer marketing because I am automatically assume their products are for profits and not quality

[yuneryoo]

Imma gonna check that out when I go to target next time. I usually don’t like protein bars so I’m excited
Edit: GUYS I TRIED IT AND IT IS AMAZING. Coming from a protein bar hater 🤭. I bought the snickerdoodle one

[thehealingfairee]

I wish the picture on the box showed the bar itself, not a cookie which isn't inside!

-Edit because I'm tired of these comments. Obviously it's showing the flavor. But a box of food shouldn't only have a picture of a different food on the box, it feels like false advertising. The flavor can be an accent picture, or just written. But the actual food inside the box should be the main advertising. Especially when protein cookies are a thing, it can lead to disappointment when someone quickly grabs the box while shopping.

[RubysReality]

After reading the comments I can conclude you Hit the nail on the head with the bars… but def not with the packaging, branding, and price point lol

[livingbylove]

Wait, what?! Only 12 grams of protein?!? That is NOT a protein bar! It should be 20 at the very least, ideally 30 to be considered a protein bar! This is just a snack bar.

[Dee-eodk]

Cassey in a few yrs: "I think I created the perfect universe you'll wanted!"

[idekwhodisis]

" I love me a protein bar "
**Shows a picture of a rice crispy**

[zahrazaki]

As a graphic student, I can concur with what many people are saying about the packaging. The front design is your main canvas and you should be showing the actual product (the bars) and not the flavour or anything else. You can add other pictures in the back like cookies, vanilla and etc. But the front cover should be showing your consumers what your products are and what they look like at first glance.

[ICommentOn.Videos]

“ it is so good! It is so cute! “ And is so expensive.

[_year-sbsy]

the photo isn't of a protein bar which is a little confusing and also I'd personally be put off by the " sculpt and debloat" branding, in my head that doesn't sound appetising and also I feel like it ventures into murky waters about what you can claim a snack bar can do .

[Crabby-Abby]

This looks great but I wish we could stop with the diet culture messaging. This bar is not going to "sculpt and debloat"

[baxterbunch]

The sculpt and debloat on the box put me off

[gilmore.xx.]

When you live in europe, but still want to try it. 👁️ 👁️
👄

Edit: Yall be blowing up my notifications

[Izzydabestgurl]

You are the definition of “do it yourself”

That’s what I love about you! You are amazing!❤❤❤

[yosoykibbles]

I hope the branding on this gets reviewed. It triggers the need to get fit instead of the need to feel fit ❤ let’s take care of each other’s mental view on health and fitness ❤

[HoneyBee-exyh]

Can you find a way to make it at least 20g? It’s not really worth it when it’s that little. It’s currently more like a snack bar.

[en_meri]

from yoga mats to shirts, skirts, leggings, hoodies, bags etc now yoga bars what CANT YOU DOOOO youre amazing 😭

[pernellwright]

For my nut free girlies

First, make a normal rice krispy treat mix, with the cereal and marshmallows, than get vanilla protein powder and mix in about a half a cup with some milk. Pour and fold into rice krispy mix. Layer into baking pan in layers ( cereal mix, marshmallow fluff, mix, fluff untill you run out) you can bake it or freeze it it will taste the same. For the drizzle, either get or make some frosting in your preferred flavor, put it in the microwave for 30 seconds and into a piping bag to drizzle over or do the same thing with melted chocolate and there you have it. Cut into squares and pack for your next workout!