Social Psychology - Lecture 2 - Part 4 - Experimental Research

In this video, we explore experimental research, a method used to identify cause-and-effect relationships by manipulating an independent variable and measuring its effect on a dependent variable. You’ll learn about key elements like random assignment, control groups, and how to address confounding variables. We also discuss the importance of internal and external validity in ensuring that findings are reliable and generalizable.

Table of Contents:
- What is Experimental Research? Discover experimental research and its role in establishing causation.
- Key Components of Experiments: Learn about random assignment, control groups, and manipulating variables.
- Internal Validity: Understand how to ensure the manipulation of the independent variable is the true cause of observed changes.
- External Validity: Explore techniques to make sure results can be generalized to broader contexts and populations.
- Minimizing Bias: Discover methods like control groups, blind conditions, and random sampling to reduce potential biases and enhance validity.

Subscribe, Like, and Engage!

Produced by Amy Quarton

References:
Kassin, S., Fein, S., & Markus, H. (2015). Social psychology (10th ed.). Boston: Cengage Learning.

#SocialPsychology #ExperimentalResearch #CauseAndEffect #ProfessorQ #SubscribeForMore #IndependentVariable #DependentVariable #RandomAssignment #Validity #ControlGroup #PsychologicalScience