How to Optimize Your Site for Holiday SEO in 2020

For businesses considering digital marketing, the holiday season provides an opportunity to reach and engage more audience. To improve business this season, it is important to publish content optimized for this particular period. Healthcare businesses can consider medical SEO during the season.

To improve site visibility and web traffic during the holiday season, consider these tips

Use relevant keywords in the content

• Use keyword tools to identify high volume keywords for the season
• Check current rankings and integrate holiday-related keywords in the content

Provide correct internal links

• In e-commerce sites, link homepage to product pages
• Also, link blogs to relevant product pages

Introduce new products during the holiday

• Consider introducing new products during the holiday season
• Start writing content about these products even before launching them
• Make sure that the content made up-front is linked to the main page

Add schema markup or structured data

• Structured data helps search engines know what your data means
• While updating product pages to fit the season make sure to optimize them
• Ensure that you have added structured data to each product page

Optimize web page speed for mobile too

• While preparing your website for the season, recheck your mobile website and the site speed
• Consider checking Google Core With Vitals and use them to improve your website

Social media marketing

• Have a good social media marketing plan to attract maximum target audience
• Consider optimizing social media posts to engage with potential buyers

Consider checking Google Core With Vitals and use them to improve your website

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