LinkedIn Ads - B2B Strategy Overview [3 Step Structure] [2025] 📈

Wondering what the most effective LinkedIn Ads strategy is to generate B2B leads in 2022? This is it!

We've tested this LinkedIn Ads structure time and time again and it proves to be the most effective method of generating new business through LinkedIn.

00:00 - Intro
00:53 - The Approach To Avoid
02:00 - The Three-Step LinkedIn Ads Structure
03:20 - Step 1 Awareness
04:42 - Creating Matched Audiences
05:23 - Step 2 Consideration
07:02 - Step 3 Conversion
08:08 - Outro

I really hope you enjoy this LinkedIn ads guide for 2022!

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I'm John Stewart of Min Maxed Media, and it is my goal to help you as a company owner grow your business by:

📈 Increasing the visibility of your company online
📈 Teaching you the most efficient marketing method
📈 Helping you attract new clients to you rather than you having to chase them

If you want to apply for your FREE growth strategy session. You can do so by clicking the link above. Limited spaces are available & this is only available to companies who are established and currently looking to scale!

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👨‍💼Apply to work with us:

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[gabriellapellot]

Hey John, great video! I was wondering what should the timeframe be between each campaign? Also, can we test ad creatives in the awareness stage, and whichever ad gets the best engagement, remarket with the same style to that audience in the next stages?

[Ramseyk]

Great video, just subscribed! This is just the thing I've been looking for, quick question though - how would you distribute your budget across the three steps? 50% brand awareness, 25% consideration and 25% conversion? (as the remarketing audience are likely to be a lot less than the initial cold audience?)

[anastasiiasemenova]

Omg wow! Millions time thank you for such content! Actually THE BEST video about LinkedIn strategy!
What budget you will recommended to have for LinkedIn Ads, for company 1-10 employees, worked for german market in section Lead Generation?

[sssdornier]

I have heard on facebook also we can do b2b marketing which is much cheaper. Linkedin is best for b2b but is expensive. My budget is small and ticket size of $100. Please suggest which platform to choose for ads. Please also make a video comparing facebook and linkedin for b2b sales.

[NatGreenOnline]

I know it will vary based on a few different factors (niche, price point, offer, etc) but how much are you paying per booked appointment on average using this method?