Vision (Music Marketing for the DIY Musician)

Create a Vision: When you know where you want to go, it makes creating the directions to get there far easier.

[katharinahaberl]

Bobby is so right when he said that having a clear "Vision" is essential. I think that every musician should have a vision and decide at some point what the vision is. When I did Bobby's Marketing class, it helped me a lot to remember and rethink about my vision and how I can achieve it. Bobby is so right when he says that it is easier to map out the direction to get where you ultimately want to be as an artist and it's important to remember that. Thanks for reminding me, Bobby!

[bjcarello]

Once again Mr. Borg you shine light on the truth- your gift to those aspiring in the industry is not just your talent and experience, but your ability to teach and share this with everyone else.I remember as a kid growing up, my brother always saying, "If you want a Ferrari, you need to hang out with those who drive Ferrari's" Bobby Borg is a Ferrari in the Music Industry. If you want to make it, you need to listen to what the man says.

[kristinchambers]

I absolutely love listening to Bobby talk about the business. Completely understandable, clear language with tactile steps! The music business can seem like an uphill battle, and every time I read his books, see him speak in person, or am just refreshing by watching a video like this- I feel directed again. Thank you Bobby!

[richardmarchetta]

I love how you ask a artist to be focused on the business with a map step by step concentration.without taking anything away from the creative side, , thats important to me, , it comes across without any conflicts to artistic integrity.

[hwddreams]

This is great information for all in the entertainment industry. I feel that if you are an artist/songwriter/band, pay attention to step 3. If you are looking to pull investors in, there is 3 questions they are going to ask:

1. What do you need my money for?
2. How is my money going to be spent?
3. How am I going to get my money back?

If you follow Bobby's advice, you are going to be able to answer the investors questions with ease.

[ghena]

Thank you Bobby for caring enough about musicians and artists to create these amazing videos! My musical career and journey has improved so much over the past year thanks to you and your books and the knowledge you share! Focused ever since! Much love!

[mrsagnmyjeans]

Very refreshing. It's amazing to have such information and leadership like this. What you're doing is priceless. Thank You!

[davidiozzia]

Bobby's "Vision" video gives very sound and detailed advice for today's musicians. Honest and straight to the point by somebody who has walked the walk.

[rythmtimsina]

You have been such a inspiration for musicians and there is no doubt. I am so glad that you came with another inspirational video paving a path of vision for DIY musicians!
I think every DIY should watch this video. Always love your work!

[michaelannepage]

Excellent, straightforward tips that are tremendously helpful and applicable in fields outside of the music business as well!

[ZanaMessia]

So awesome and valuable! Bobby is always straight to the point, passionate and real. Thank you Bobby!

[themovementclothing]

A very clear and concise video. The elevator pitch is crucially important and will make your life so much easier when you have it down.

[reneecooper]

Bobby is such an inspiration! He is so knowledgeable.. Listen and learn people ....

[unitedstreetsofamerica]

I love how the video starts with defining your life's major purpose and then developing a plan on how to fulfill your vision. This video is outlined and explained in a very easy to follow and understand manner. I'm confident in saying that if a person or group followed the steps outlined in this video, they would definitely be more knowledgeable about who they are, what they want, and how to get the most out of not only their brand, but their life.

[kiliyanmaguire]

Useful information for musicians of all levels and very to the point. Thanks Bobby!

[mattb]

Excellent and straightforward advice! The age of musicians signing their life away and blindly following their label is gone. THIS stuff is how successful business people conduct their plans. Note: even if your plan turns out inappropriate, you are better off for having had a plan!

[nellcrowden]

Awesome, amazing stuff Bobby! SO true.

[Maria-ykcg]

Great video! I'm learning a lot in this class.

[kurtblankenship]

bobby borg is the man. he was a business teacher i had at musicians institute, and actually gave me a life changing idea that literally doubled my income. it would behoove one to heed his advice.

[rogerio_guitarist]

I love the clarity in this message. Only someone who's been in the trenches to that extent, and for that long, could convey so much in so little time. Keep helping us out, we appreciate it!