Vision vs. Mission Difference: What They Don't Tell You

What's the difference between a vision and a mission? A vision statement and a mission statement? And which one do you need right now?

In this video, we'll break through the confusion and reveal the big dirty difference between a vision and a mission so you can choose the right tool for the task in front of you.

We'll compare examples from Martin Luther King and John F Kennedy, plus several corporate and personal vision statement and mission statements.

In this video, Part 6 of your Content Creation Strategy 2022, you'll learn:
• A quick quiz to challenge you – do you know the difference between a vision and a mission?
• Why some vision statements are mission statements – and vice versa
• The definition and origin of the word 'vision'
• The three types of visions
• The four qualities of a vision statement
• The surprising origin and meaning of the word 'mission' – it's probably not what you expect
• Three types of missions – two that are similar, one that is not
• A big lesson from Spotify as to how to use both a vision statement and a mission statement.

Geoff McDonald helps thought leaders earn money from what they know through book creation, IP creation and content marketing.

--- Chapters ---

00:00 The dirty big difference between vision and mission
00:42 The great Vision and Mission quiz – seven examples
02:43 The definition of a Vision
04:18 Four Qualities of Vision Statements
05:02 A comparison of a Vision and a Mission
06:29 The definition of a Mission
07:53 Why there is so much confusion between a vision and a mission
08:55 The best way to use a Vision statement and a Mission statement

--- Related Content ---

Personal vision statement Be inspired in 4 simple steps

Thought Leadership Content - What is a Manifesto?

Purpose for Business Experts - Four Levels

--- Credits ---

Thumbnail Photo of Martin Luther King Jr from Wikipedia

Thumbnail Photo of John F Kennedy from The White House

MLK – I have a dream speech – 4 hours – looped

President Kennedy's speech at Rice University

--- Links ---

Read the extended blog post here:

For coaching to create your Vision or Mission Statement:

[kaylash]

The distinction between vision and mission elucidated here!!!. Excellent

[GeoffMcDonald]

What do you think? Is MLK’s I have a dream speech a vision or a mission? And JFK’s speech to send a man to the moon – vision or mission?

[beregu]

It would help many people if you explain what strategy is in the same way.

[mariea]

Very confusing. I do not believe that a vision and mission are the same. A vision it what you see or envision happening and a mission is for how you accomplish the mission. Vision is not an action word. Mission is an action word and requires action.